Ecommerce Web Design Tips: 9 Things You can Do to Make Your Mobile Website Load Faster

What would you do if three out of ten people who land on your online store left without doing anything?


If you are your old self, you would not mind since website visitors are all that matters to you. But if you know better than that, you might be alarmed.


That's because site visitors leaving your e-commerce store without doing anything implies something.


First, you are making it difficult for them to finish their tasks. In the case of e-commerce, that would be buying your products. Second, it means you need to tweak your website for a better customer experience. Otherwise, it can hurt your online business's revenue.


But why would your site visitors leave? Often, it has something to do with your website's page load speed.


According to data from CrazyEgg, even a second delay leads to 11% fewer page views and a 7% loss in conversions. That's why improving the performance of your mobile site is crucial.


In this post, we will walk you through some of the strategies that you can use to make your e-commerce site load much faster on mobile:


Keep the Web Design Simple

A website that has all the bells and whistles may look expensive. The amount of code it has can be pretty impressive as well. As a result, your site will feel heavier and load a lot more slowly than usual.


So, as much as you can, pick a simple web design. This will make your site feel a lot lighter, but it will load a lot quicker on mobile. Similarly, you might also consider partnering with great web designers specializing in UX/UI design.


Cut Down on Redirects

Redirects are particularly useful, especially for SEO and user experience. However, you can't have redirected all over the place and expect your site to load fast.


That's because redirects slow your site down.


When clicking on a regular mobile link, the server will often provide you with the document of that link.


However, there would be no document found on that particular link with redirects. As a result, the server must be directed to where the content is and then retrieve it.


This usually happens with every file on the web page. Every CSS, image, and Javascript file goes through a redirect.


As a result, it will usually take a couple of seconds before the right page will load. When that happens, most users could be long gone.


Remember that the fewer elements your website has to load, the faster it will be. So, don't overuse redirects or be dependent on them.


Enhance Your Site Speed

Your page's loading speed is also one thing that can affect your mobile site's rankings.


Do you know that 40% of users tend to leave sites if it loads for more than three seconds? Slow-loading sites are often frustrating for users, leading to less traffic in the long run.


You may also want to check with Google's page speed test to see if speed issues come up with your site.


Here are also crafty ways how you can improve the performance of your mobile site:


  • Reduce the number of JS and CSS files.
  • Compress and then optimize images and videos without losing the overall quality.
  • Utilize a caching plug-in.
  • Check with Google's rules to significantly improve site speed on mobile devices.
  • Use a more mobile-responsive design.
  • Use various elements that you might want to put on your website. Big file requests significantly slow down your site speed.
  • Integrate your site with modern progressive web app technologies.


Also, before you launch a new page or campaign, make sure that you test this with your mobile device first.


Choose a Faster Web Hosting Service Provider

When improving your ecommerce website's page load speed, you should also consider your web hosting service provider.


Generally, not many people know about the benefits of having a good hosting plan. This can result in blunders and other issues in the long run.


We recommend that you go with reputable hosting providers like Bluehost and Siteground. They offer very secure plans, but they also provide fast, affordable plans and exceptional services.


Compress Website Images

It can be challenging to make images load fast on a mobile website. While CSS and JS elements load a lot quicker, images usually take a lot of time and can increase your site's bounce rates.


As a result, people may leave your site, especially if you don't correct this problem. Therefore you must compress your site images to have better loading times.


Fortunately, there are plenty of plug-ins that you can use to compress images.


Here are some of the best plug-ins that you can use:


Speed Up the Checkout Process

A lot of websites have lengthy checkout processes.


To make your customers return, make sure that you remember their past purchase information. From there, you can incorporate services like GooglePay and Paypal.


Doing so makes it easier for your customers to purchase even with just a couple of clicks.


Stop Using Cumbersome Design Elements

Incorporating pop-ups and banners are supposedly there to capture a customer's attention.


However, an excess of these elements will significantly affect your site's loading time in the long run.


When designing your site, you should only choose the elements and functions you think are essential. Eliminate the ones you feel are unnecessary and weigh your site down.


Too many elements slow down your site speed, increase bounce rates, and discourage users from viewing content on your site.


Cut Your Signup Steps Short

The usual signup process takes about six to seven steps.


To quicken things up a bit, try cutting down the signup process to three to four steps, at the minimum. All the code that you'll get rid of using will make your site lighter and load faster.


Do an Excellent Mobile SEO

The mobile search index of Google is tailored to use mobile sites as a basis for rankings and search listings.


This should be a wake-up call for ecommerce business owners.


This article explains the various techniques that you can use to make your site load faster on mobile. Applying these will eventually make more people visit it and eagerly interact with it.