These are exciting times to own as a B2B eCommerce agency owner. As mobile-first becomes the default business norm, there has been a tectonic shift in how B2B purchasing choices are made and what's driving them. Today, 89% of B2B researchers use the internet during the B2B research process.
Let's look at seven ways you can use digital transformation services for B2B eCommerce success.
#1. Unify Product Catalog and eCommerce Platform
The biggest challenge for a B2B eCommerce agency is to outperform its competitors. Unifying the product catalog with the platform enables you to design, launch, advertise, and manage all of your products from a single location.
It will enable your organization to:
- Deliver a consistent omnichannel experience to your customers
- Create a simplified product and avoid product proliferation.
- Utilize cross-sells and upsells by leveraging personalized recommendations
- Launch new products quickly and scale at a pace
#2. Get Organic Traffic through Social Media and Get Noticed
Social media is now used by more than half of humanity (58.4 percent ). Social media is used by 4.62 billion people worldwide, and 424 million more people have signed up since last year. The typical daily usage of social media is 2 hours and 27 minutes.
These numbers are hard to ignore for any B2B eCommerce company. You can use social media to create awareness and increase organic traffic.
But you have to be consistent with your social presence. You must share posts frequently and engage with your target audience daily. It can be difficult, and occasionally you could run out of inspiration and lose the desire to continue. But don't worry.
There are tons of free tools out there that you can use to create engaging content and stay organized. Additionally, these tools offer you deep insight into your audience's behavior and what you should and shouldn't do to drive engagement.
#3. Content Marketing:
Acing Google rankings should be a top priority for any B2B eCommerce agency. You can improve your SEO and encourage customer engagement with a sound content marketing strategy. Creating valuable content boosts brand authority, improves search engine rankings, and educates consumers. As a result, when customers are looking for vendors, you will be given preference over your rivals.
#4. User-generated content (UGC):
User-generated content offers excellent social proof, one of its main advantages. When customers assess your product or service and submit a review online, they actively promote and market your business for free. This builds your credibility and puts the promises made by your brand into context. This increases the number of visitors to your website and attracts new customers who are already interested in your service.
#5. Use Extensions to Cross-Sell / Upsell Products
Popular web development platforms like Magento offer B2B eCommerce agency Cross-Sells extensions to automate cross-sell and up-sell suggestions. This is an important stage in the process of giving clients experiences that are more customized. You'll be able to help customers find the items they desire without having to make an explicit request, much like an in-person sales assistant.
To give you a fair idea, here's what Magento 2 Cross-Sells extension can bring to your B2B platform:
- Automatically suggest relevant goods to your shoppers
- Create custom rules for automatic item relation
- Display cross-sell/upsell products related to views and purchases
- Easily optimize auto-suggest product lists
- Maximize profits by suggesting only in-stock goods
#7. Machine Learning Integration
Almost all aspects of eCommerce operations now have machine learning applications. Applying ML techniques will improve everything from inventory management to consumer experience.
B2B businesses have a wealth of information on their customers, products, and interactions. By utilizing those resources, machine learning technology can respond to changing circumstances in real-time to impact the organization unlike anything a human could.
ML in e-commerce can help businesses solve complex problems more quickly and easily by enabling them to learn from data, identify patterns and make accurate predictions about:
- What products to produce,
- What marketing campaigns to run, and
- What prices to charge
- The Bottomline
With experience in all the top platforms, including Magento 2, Shopify Plus, BigCommerce, and WooCommerce, CloseLoop has the most experienced B2B eCommerce developers.
To help you gain more clients and expand your online business, we can design and create end-to-end B2B eCommerce solutions. Contact us today to learn more.