E-mail marketing is one of the most popular activities within the
internet promotion strategies for your businesses. While it has been
often accused of being spam, it is a great online marketing strategy for
small businesses. However, you do need to integrate legitimate email
marketing with other modes of online advertising.
In the past,
marketing was all bout designing flyers and posting it to prospective
audiences in different locations. Email marketing is just the online
version of the same thing albeit the cost of posting at the same time
guaranteeing greater returns and more effectiveness. You can reach the
prospective customers and more quickly and trigger immediate responses.
This is also an efficient way to gauge accurate feedback on your
marketing investment.
In addition to the ease and
cost-effectiveness, email marketing is also a great tool for the
budget-conscious small businesses because it lets them make new
customers and generate profits with little overhead investments.
How
to Integrate Email Marketing into Advertising?
In order to
leverage the full benefits of email marketing, companies should make it a
comprehensive part of the overall advertising strategy and integrate
with multiple media and advertising methodologies.
This means
that the message you propagate on your email marketing endeavors should
be in line with what you put up on your billboard signs or follow up on
your sales call. It should leverage your customer’s word-of-mouth
activity to generate interest in your upcoming promotion. The most
efficient way to leverage email marketing is by making sure there is
perfect synergy between e-mail marketing and traditional means of
marketing.
A multi-level marketing approach has a plethora of
benefits for your business:
Prospects get multiple ways to
respond
It reduces your overall costs and overhead expenses
It
allows greater personalization of the marketing messsage
You can
track the result and effectiveness of the marketing campaign more
accurately
More exposure to your business
How to Enhance
your Brand Presence?
Email marketing couple with traditional
means of marketing on different channels can increase the overall return
of your marketing campaign and help to strengthen the online brand
image of your business.
With the evolution of the internet,
customers are becoming more and more aware of what they exactly need.
And when they are faced with plenty of choices with similar prices, you
brand should be the primary differentiator that make them choose you
over the others.
Tips for Effective Email Marketing
Here
are some tips that will help you make the most out of your e-mail
marketing efforts.
Don’t spam
There is a very thin line
of difference between spam and aggressive email marketing. And spamming
your prospects will just led you to be ignored. Therefore, make sure
you mail only to permission based lists such as opt-in lists. The best
thing you can do is to create your own mailing list comprising of your
clients, prospects and other business connections.
Use a
Personal Tone
Your messages should not sound like blatant
marketing calls. Rather, customize your message for different recipients
so that they know that you value them and understand their exact needs
and requirements.
Offer some Value Addition
Your
messages should be relevant to the recipients, informative and has some
value addition if you want them to value it. If you try to help them in
their business, they will appreciate and in turn, help you.