Mistakes To Avoid While Creating E-mail Design

In the web designing field how many times have you heard or read the phrase, “Keep it simple”? It applies to many areas of designing, including the e-mails that your send to your customers. While making your e-mail unique, you must also remember to design it in such a way that your readers will find it easy to read and understand. With a large number of businesses resorting to e-mail marketing to sell their services and products, you must know all about great e-mail practices – as well as mistakes to avoid when creating your next e-mail.

Produce consistent messages/templates

Consistency in all aspects of your e-mail is the key to earning success in your e-mail-sale campaign. Your readers will get confused if they see a variety of differently designed e-mails coming from you. You can effect some changes in the template and color combinations but don’t be too drastic. Your customers may not recognize them as being sent from you and may dump them without even opening them. But don’t experiment with your contact information; keep it in the same spot so that it becomes easy to find. Don’t tamper with elements that customers recognize easily as they form part of your branding. The text, topic matter, headline and visuals will obviously change but keep the remaining elements reasonably constant.

Make it easy to read

Take particular care of the font size you use, as well as the color and style of your e-mails. They all contribute to an e-mail that is easily readable; one that your customer will like and respond to. This aspect of e-mail business may seem apparent, but it has assumed great importance due to the fast growing use of tablets and smartphones by customers across all ages and cultural backgrounds. You can increase the size of your font, but don’t make it too large. 14 points is fine for the body text. Use similar – and simple – fonts for all your e-mails which includes the initial one and the ones that follow it. Opt for a maximum of two font sizes; the bigger one obviously for your headline and the smaller for your text. Avoid fancy or ornamental types for they are not that easy to read. Also, they don’t send that business feel across. Use color sparingly; greys or light shades of black on a white background can be effective. Light colors are difficult to read. Use bright colors for your CTAs – call to action buttons.

Keep your images simple

Your images should be simple and still grab the attention of your readers. If they are eye-catching and give the impression of a fun thing, they will be compelling. Don’t let your images overshadow your text; then you e-mail message will be lost as your image will distract your customers. Your images must also relate to your overall content and communication; so make your visuals clear and to-the-point to ensure that your readers will associate them with your message, besides drawing their attention to your e-mail communication.

Therefore, if you want to increase the number of faithful customers, and reduce those who stop subscribing to you, put the above mentioned techniques to good use. Keep these two words in mind while crafting your e-mail campaign: consistency and simplicity.