Top 5 E-Mail Marketing Software for 2020

Known for being one of the most popular forms of communication online, emails have taken over the way people do business as well. Owing to its ease-of-use coupled with the ability to send many at once, emails provide a strong return on investment. For every $1 you spend on an email, you can expect a return of $32! This stat is an eye-opener on emphasizing how useful it can be as a marketing tool.

There are billions of emails sent out every year, with the number expected to be in the range of 4.3 billion by 2022. Yes, that means by 2022, there will be at least 4.3 billion emails sent out, so that shows that this form of communication is going to be steady and rock-solid for a long time!

As a business, you could benefit a lot if you have a solid email strategy. It helps you keep tabs on the number of contacts in your list and understand what your audience enjoys. Having the right email software can make the difference between a good email and a great one, so spend some time figuring out the software that works best for you to start earning revenue steadily. Check out the best email marketing software that’s a major hit in the industry right now and join the marketing bandwagon right away!

If you have suggestions for any other email software, don’t hesitate to drop it in our comments and we’ll take a look!

Here’s a list of excellent email marketing software you can tap into for better results online:


1. SendX

A comprehensive site that covers not just emails but touches on certain other aspects of email marketing as well, SendX is growing to become one of the most effective email software out there. They also provide close to 1,500 templates which can be accessed quickly, allowing you to create some stunning emails for your audiences.

You’ll also be able to enjoy other benefits:

  • Pre-created templates
  • Email automation
  • Easy-to-use UI and UX


What makes SendX more awesome? It has a comprehensive list of blog topics where marketers can read and garner crucial information regarding the on-goings of the industry and the upgrades in the world of email marketing and more.


SendX starts at $7.49 per month while the monthly pricing begins at $9.99


2. ConvertKit:

For anyone looking to run a successful business online, ConvertKit is the perfect option if you’re looking for good email software for creators. You will be able to grow your audience online as well as embed forms to turn readers into subscribers as well. You’ll also be able to organize your audience into segments and tags to send the right message across at the right time.

ConvertKit also provides an option for automated emails which also feel personal at the same time. They have some excellent tools with which you’ll be able to build integrations with over 80 websites and more!

Here are a few of the other features –

  • Package suites for various emailing needs
  • Visual automation tools
  • RSS Feeds
  • Audience surveys

ConvertKit is available at $29 for 1000 contacts, $49 for 3000 subscribers and $79 for up to 5000 contacts.


3. Constant Contact:

One of the best tools to use if you’re starting in the email business, Constant Contact allows you to set up an email within no time. There’s a lot of impressive features it comes with including online designer templates, segmenting and more which can help any starter get their business off the ground.

Constant Contact is also an excellent tool for small businesses because they have an e-mail segmenting tool that’s as good as any large email software. It allows you to differentiate the different audience segments and hyper-target emails straight to them to ensure your open rate and convert rate remain at a high level.

Constant Contact has a host of other cool features as well, including –

  • Specific industry-based templates
  • Flexible plans
  • Real-time email tracking

For CC, the Email plan begins at $20/month for up to 500 contacts. The Email Plus package starts at $45/month.


4. Email Octopus:

A marketing platform that allows you to manage email campaigns, Email Octopus has the added benefit of working with the help of Amazon SES. It enables you to send newsletters as well as drip emails in addition to customized HTML templates as well.

Email Octopus has some sleek and simple designs which can be accessed with the help of their awesome drag-and-drop editor as well. It allows you to customize campaigns for bulk emails and driving conversions also.

The cute setup that Email Octopus provides makes it an easy and effective tool that can be picked up by anyone looking to start their emailing strategy. The AWS network means you’re sure to have a higher number of open and clickthrough rates with which you can grow your business effectively.

Here’s what else you can expect:

  • Optimize and analyse campaigns
  • Pre-designed templates
  • Automation efforts
  • Storing contact details with less effort

Email Octopus has five interestingly named packages, namely Shrimp ($0), Tuna ($19/month), Stingray ($39/month), Shark ($59/month), and Whale ($109/month).


5. FeedBlitz:

Perfect for anyone looking for an all-in-one email marketing service, FeedBlitz helps you manage all your RSS feeds, social media and email marketing in one place. You’ll also be able to update blogs and convert your feeds into different types of newsletters that are delivered to subscribers.

Other features include the likes of:

  • Managing multiple mailing lists
  • Filtering by content preferences
  • Scheduling and sending bulk emails
  • Social media sharing

FeedBlitz is perfect for those who want to receive complete customization of emails. They also have no cap on delivered messages, along with subscriptions to API, SmartForms and other integrations as well.


To Sum It Up:

These are just some of the remarkable software that’s available for anybody looking to create some effective emailing campaigns to get sales. There’s so much you’ll be able to do, and once you get the hang of the software available, selling becomes a breeze!

You can target audiences with some effective campaigns and see your brand grow effectively on digital. With time, you’ll understand how to segregate audiences and use the software to your advantage with regards to automating your emails out to specific audience members.

All the best!