If to have an email marketing software or not has always been a point of discussion in many businesses. But one thing for sure is that email marketing has stood the test of time and is among the top marketing strategies with the greatest ROI. To add on to that, research has shown that about 91% of consumers check their emails at least once a day. What this tells you is that investing in an email marketing software should be part of your marketing campaigns and here’s why;
- It enables you to send targeted and personalized content
Many companies today aim to reach the same audience as you with their campaigns; one way you can have the edge over them is by sending personalized content to your clients. And that’s where the need of an email marketing software comes in handy. By having an email marketing software, you can easily segment your audience in terms of age, gender, how long they have known your brand, etc. and identify what message you should send to each of them.
- You can send many emails at a go
An email software enables you to send many emails all at once to your customers. For instance, you can draft one email to your all your existing clients and another totally different email to your new clients. The mass email servers are designed to handle many emails at a go, given that they comply with good web practices.
- Easy to measure
Measuring the success of your email marketing campaigns is an important thing to do as it shows you if the campaign is successful or not. An email marketing software can do exactly that for you. You can be able to see the click-through rates, conversion rates, and bounce rates. As a result, you can track, make reports, and make necessary improvements.
- Automation
A good email software can help you automate quite a number of tasks such as creating reports, monitoring, cleaning databases, and opting out just to mention a few. It can also help you send out drip emails to your customers from time to time to make them more aware of your company. For example, using an email marketing software, when a client is on your website, they can receive a drip email to them in relation to what the customer seems interested in. The main aim of such is to provide the customers with the right information which might make them purchase from your company.
- Good returns on Investment (ROI)
As aforementioned, email marketing has been proven to deliver high returns on investment. The fact that email marketing software enables you to automate some tasks and track your campaigns; it means that you will be able to make changes in your marketing campaign to ensure that it is successful.
With the above benefits of having an email marketing software in your company, it is about time to invest in one for your next campaign. You can check out the appvizer website to get more insight into email marketing software.