Direct mail marketing captures the attention of customers and makes them feel appreciated, resulting in sales and brand loyalty. You must market directly to your prospects in order to convert them into sales and to keep former customers coming back. Email marketing, SMS marketing and direct mail marketing are just a few of the different direct marketing tactics available. You may be wondering how these marketing methods work and which one is best for your small business as a small business owner.
Here's all you need to know about these marketing methods and how to put them into practice in your company.
Direct Mail Marketing
Companies used direct mail marketing to communicate with their customers before we had emails and text messages. Direct mail marketing, while not as quick as email or text messaging, has plenty of room for creativity. There are also many pre-existing direct mailing lists, so it's an excellent choice if you're having trouble finding people to send it to. Direct mail, on the other hand, can be a little more expensive than email or text message marketing because you'll have to pay for supplies and printing, as well as the price of shipping the products.
Advantages of Direct Mail Marketing
- This is a traditional one-to-one marketing channel, with a lengthy track record of success.
- A triggered reaction to a Direct Mail (DM) is experienced by 79 per cent of people.
- Marketers can tap into established groups of creatives and strategists.
- When it comes to DM, 70% of receivers respond instantly, compared to 79 per cent when it comes to email.
- Response and conversion rates of roughly 4.4 per cent are very high.
- Lists are readily available, and there is a lot of room for audience segmentation.
- There's no limit to creativity!
SMS Marketing
SMS marketing may be the way to go if you want a strong, personal approach to direct marketing. SMS marketing is far more personal than email marketing or direct mail marketing, and it is far more likely to capture your clients' attention. They may, however, be seen as more intrusive. With short messages and a simple structure, SMS marketing is straightforward and easy to deploy. Text messages can also be used to link straight to your website. This funnels potential buyers straight to a place where they can buy something.
Advantages of SMS Marketing
- With over 6 billion people having access to a cellphone, there is a very huge audience.
- With 8.7 trillion communications transmitted each month, there is a lot of use.
- It's easy to use, and it has its own lingo and subculture, such as emojis.
- Cellphones are regarded as highly intimate, with the ability to strengthen relationships.
- The reading rate of SMS is 98 per cent.
- Allows for quick and simple Y/N or multiple-choice responses.
- 90% of SMS messages are read within the first three seconds.
- Smartphones allow for clickable links and phone numbers, thus working well with other media.
- Shortcodes and apps can be used to make impulse purchases that can be paid for using phone invoicing.
The Final Verdict: Which One is an Ideal Option?
- SMS is ideal for time-sensitive offers and brief introductions to additional information.
- Direct mail marketing still has seriousness and doesn't need to stick out in the online world.
- Email marketing allows for extensive and trackable content at a minimal cost.
Each of these channels has the ability to produce tangible outcomes for its clients. Email marketing should be a major priority for small businesses since it has been proven time and time again to produce excellent results at a low cost, and it is simple to use. For effective outreach, SMS marketing and direct mail marketing can be employed to support your marketing approach.