Email marketing is the use of email to promote products or services Although developing conversations with potential customers or clients. It is necessarily direct mail done electronically rather than through the postal service.
Learn about the perks of email marketing, methods do it right, and how it compares to some other forms of marketing.
Email marketing is mailing commercial emails to a list of contacts who have given their explicit acceptance to receive email conversations from you.
You can use email marketing to advise your contacts, drive sales, and form an association around your brand, like with a newsletter.
Modern email marketing has carried away from one-size-fits-all mass mailings and rather focuses on approval, segmentation, and apotheosis. This may melody time-exhausting, but marketing automation does the heavy piracy for you.
Far from being the dominant source of marketing conversation, here are some other benefits of email marketing:
- It displays a high ROI (return of investment): Email marketing returns $44 for every $1 spent.
- It’s an operating channel to achieve new customers: Email marketing is 40 times more adequate for capturing new customers than Facebook or Twitter.
- It’s easily combined with other conversation channels: Use your opportunity to augment your audience, correspondent emails with your profiles on social media platforms, SMS, or web push notifications.
- It helps your SEO: Build content cost-sharing, send it to your subscribers, get backlinked, and drive traffic to your website.
Email marketing is antique because it doesn’t cost much, yet it is very adequate. Here are some of the benefits of email marketing.
Email marketing is low cost
Email marketing is costless other than the cost of software as you own your contact list. This means it is effortless to get a decent return on your investment.
Email marketing is effective
Email marketing points people who have already conveyed an interest in your business or product, which means they desire less subsistence than those with no knowledge of your company
Email marketing is flexible
Email marketing is a flexible tool you can use all over the sales funnel. Chances in the early moment of the buying process will gain from helpful clues about their complication. When they start to combine with your emails, you can attract the content to your product. As the prospect gets closer to a purchasing choice, you can send them offers or discounts to prompt them to buy.
Lets discuss how email marketing is evolving
The email was still new, just like the internet itself, back during that decade. The email was a cool new idea and receiving an email was exciting. People felt ‘exclusive’ and like a V.I.P. when they received an email…especially an email from an actual business and something tells me there weren’t many mass emails being sent back then. I’d imagine a lot more emails were personable, unique, and not mass-produced pieces of scam-bled eggs with spam.
Today…many businesses send out discount sale blasts with shiny designs and exclamatory subject lines. In my opinion and experience, companies have moved away from personable and unique emails. They are instead, opting for cool-designed emails with discounts and sales offered in each cooly designed email.
Although, this isn’t to say email has only gone downhill. Today, more businesses than ever implement technical and data-driven targeting, segments, automation, etc. There are more advanced email service tools to help companies to send effective emails.
Not to mention…better email copy….well…from the businesses that know about this un-hidden gem.
The email copywriting industry is alive, building and, I believe, going to be the answer in the coming decade. It’s no secret that ecommerce is the future. Brick-and-mortar just isn’t necessary anymore (thanks, amazon). Obviously, certain businesses will remain brick-and-mortar….I’m not gonna order 1 head of cabbage online…or a car for that matter…*but* some people will. The point is, that ecommerce is the future…and guess what goes hand-in-hand with ecommerce?
Email. Well….email marketing.
You want a pair of boots. You get an email from a shoe company you like. In the email they talk about the exact reason why you’re looking for a new pair of boots…in other words…they hit your paint point. “Wow” - you think to yourself. Now you REALLY need and want a pair of boots. And would you look at that?! A link at the bottom of the email directs your right to the sales page of the pair of boots you want.
Strategies to overcome the change :
1. Plain and Simple Emails Make a Comeback
One of the main email marketing trends I’m seeing lately is a push toward plain and simple emails that go light on visuals and take more of a one-on-one approach rather than spewing obnoxious “marketing speak.
2. Interactive Email Content Hits a New Level
This is a brilliant way to get readers excited about an offer, and it instantly makes them want to engage. Rather than feature some cookie-cutter promotion that’s been done to death, Bose piques its readers’ interest and gets them to take action with an innovative approach.
3. User-Generated Content Spreads Its Tentacles to Email
You’ve probably heard the term User Generated Conternt (UGC) by now and may have even experimented with it in some capacity.
A common way e-commerce brands use it is by featuring pictures of customers using their products on Instagram.
4. Send Time Optimization Becomes “a Thing”
One of the most perplexing questions that have plagued email marketers for years is this: “When the heck should I send out emails?”
Up until recently, there hasn’t been a simple answer.
Many studies have found that 11 am tends to be the best time overall based on the number of clicks it yields.
5. AI Capabilities Explode
Speaking of cutting-edge tech, the last of the email marketing trends you need to know about is AI making its way into a growing number of campaigns. This year marks the official boiling point where AI can be infused into email marketing in a surprising number of ways.