7 Reasons Why Bloggers Should Start Email Marketing

Yes, you did hear that correctly! Email subscribers equal value for blogs. Email marketing is one of the best ways for a blogger to promote their content and business. There are several ways to reach your goal. As a beginner, you will need a good email marketing platform and strategies to get people to sign up. If you want, affiliate links that bring in money while you sleep will also be helpful.

You'll find a trustworthy and accurate guide to help you do your job here. We'll also explain why email marketing is important and give you some important tips to help you make a plan. So, let's delve deeper!

Why should bloggers take email marketing seriously?

You might be a blogger and wonder why you need an email marketing strategy. Because email marketing for blogs isn't as popular as for brands promoting products. But if you do it right, it can be a powerful way to get more people to visit your blog. When you earn the trust of your audience, you can get useful information from them.

Most blog readers only read one post and then never return. Email marketing is a great way to get those readers to return to your site and build loyalty. It can also help you find easy ways to make money from your content.

7 fantastic email marketing tips for bloggers

Bloggers don't always have to do something completely different regarding email marketing. Your blog and email marketing campaign can work together to help your readers and get you closer to your content marketing goals.

When you combine blogging and email marketing, you can make your business unstoppable in seven ways:

7 email marketing suggestions for bloggers:

  1. Create a good list of email subscribers.
  2. Choose a good email marketing platform.
  3. Your cookies can be blog posts
  4. Make a plan. 5. Keep track of commitments.
  5. Use automation for your email marketing
  6. Using A/B tests

1. Create a good list of email subscribers

You'll need people to sign up for your newsletter to get started. This could be the most difficult and thought-provoking part of email marketing.

No one will interact with your well-written content if you don't have any subscribers. And that list of subscribers should be solid, not big, and full of people who don't need to be there and won't even open your emails or read your content.

On the other hand, if your email list is small but good, you can communicate with your audience and get them more involved. They like what you write, and in the end, you can convince them to do something.

You'll need a blog email subscription form on your website to get a good list of people who want to get your emails. Mainly, you want it to be perfect and get your readers' attention with a strong call to action (CTA). You can set one up on your home page or even use a popup.

2. Choose an email marketing platform that works well.

The most important thing is to choose an email marketing platform that works well with the tools and apps you use to run your site. You should find the best email marketing service for bloggers for your needs. If you have the right tool, you can write simple emails that get the job done in minutes.

3. Your cookies can be blog posts

Now that you have a list of people who want to receive your emails, you can focus on sending them. Your job is to make sure that your emails are regularly opened and read. A great way to do this is to link your blog's content to your email campaign strategy.

Your readers love reading what you write because of how you write and what you tell them. So, why not send them a blog post by email to show them what you've been writing lately?

In some way, the content of your emails must lead back to your website. It helps you get more people to interact with your blog and keeps your readers interested by giving them useful information. Your readers might want to see your offer before they read your content. You can send out the beginning of your post or an interesting quote with a link to the full post on your website.

A simple email message includes links to the most recent blog post and the first few sentences of the blog. The goal of the excerpt is to get the reader interested enough to keep reading the rest of the blog. After that, it won't be long before your blog's traffic and overall engagement go up.

4. Create a schedule

Does a tree make a sound when it falls in the woods when no one hears it? It doesn't make sense if you write the most interesting and appealing emails on the internet but no one reads them. You're also not making any noise.

Researchers have done a lot of work to find the best days and times to send emails. The truth is that there isn't a single time that can always produce great results. People usually look at their emails in the morning but may not click on the link. According to a study, there is a peak at 10 a.m. So, the best time to send your emails is between 9 and 11 a.m.

Also, you can send emails during lunch, when people are more likely to check their email. 53% of emails are opened on workdays between 9 am and 5 pm, according to another study. Avoid sending emails on Mondays.

5. Track engagements

People trust email marketing more than any other form of marketing. 77% of internet users prefer to get emails over other online channels, and there isn't a close second place. So, email marketing can be a great way to reach out to people. You must keep track of engagements to build a good relationship with your customers.

Most email marketing platforms have built-in tools for analyzing open rates, click-through rates, and a lot of other data that can help you learn more about your subscribers. It is very important to check this information often. Don't leave it at that! You can watch trends over time to learn useful things like which days or times of the week your subscribers are most likely to open emails and what kind of content they like to read (blog ideas, videos, tips & tricks, etc.). Tracking these data is a must and a must-do if you want to improve your brand's email strategy.

6. Use automated email marketing

Set up email marketing automation after you've made your lists to improve your customer relationship. Even though newsletters and other one-time campaigns are important, an amazing way to stay in touch with your audience is to set up an email campaign that automatically sends emails to your subscribers. Also, the rest of the process doesn't take much work after the initial setup.

When a certain person meets a certain trigger, like buying something or signing up for a free download, an appropriate campaign will be sent to them automatically. It will help you collect leads or introduce yourself to them so you can get the most out of their time on your blog.

For example, a welcome series would be the perfect automated email campaign if someone signs up for your weekly newsletter. Email marketing automation is what most people call it. The subscriber will get a welcome email after entering their information. This email will lead them to the next steps they might want to take and the resources you want them to look at.

7. Using A/B tests

Split testing is another name for A/B testing. It's how you test two different versions of your content. It's best to test everything, whether it's a pop-up form, a video, a button, or any of the other things we've discussed above. You want to ensure that whatever you're doing to help your business grow gives you the best results.

And before you start your email campaigns, make sure to A/B test your subject line to get as many people as possible to open your emails.

Best email marketing software for bloggers

You should know everything you need to do to reach your content and email marketing goals. Next, you should determine which email marketing service is best for your blogging. All the things we've discussed serve important purposes, but they make a working email marketing system when put together. And it would help if you had a tool for that.