Mobile marketing is next-generation marketing now on your doorstep. It is still developing and marketers are working to perfect their mobile marketing initiatives to engage their niche markets in an optimum way. It is increasingly difficult to ignore this marketing trend as people are relying on their mobile devices more and more to conduct all sorts of business.
Typically, those individuals who desire to receive mobile messages from your company already have experienced your product, either via a purchase, or through some other interaction with your product (and/or services). Therefore, as you utilize mobile marketing to grow your business, consider these tips for targeting your customers with the messages they want.
Be Cognizant of "Times"
In other words, don't send your mobile messages at inopportune times to your customers. Consider times that will engage them in the best way. Don't annoy your customers by sending messages in "off-hours" when they wish to be free from marketing, information, and any other messages.
Simply Keep Them Simple
Make your mobile messages short, clear, and concise. Say what you have to say in a direct manner in as few words as possible. Mobile messaging is compact messaging designed to get quality information to your customers to notify them of something your enterprise is doing, featuring, or whatever. Your customers don't want a long treatise; they don't want to have to scroll and read, and then read some more. Short and to the point is best.
Don't Bombard Your Customers
Refrain from sending too many mobile messages to your audience. Like company that overstays their welcome, you don't want to wear out your welcome with your customers. Think of how you dislike receiving multiple messages and emails from the same company, constantly striving to get you to buy. Be judicious in how many messages you send.
You want your customers to welcome quality messages that arrive every so often. Sending too many messages elicits groans from people who remark that, " Oh no, they're messaging me again!"
Know What Messages to Send
Your target market wants certain messages from you that helps meets their needs. This may be product or service information. It may be information on events, sales, new products, and such. It may be information that helps them deal with a problem as well as helps them save money.
However, you will only know what messages to send - ones your customers require - if you understand your customers' needs and concerns. You must also understand your competition and what they are offering your customers as well. When you understand your customers and your competition, you can formulate the best message that focuses on your customers' desires. This message must present benefits, as well as solutions to their needs.
Set Goals
As you embark on mobile marketing, set concrete goals. You want a desired outcome for your mobile marketing initiative. Your goal may be sales leads. Your goal may be a certain number of visits to a bricks and mortar location of yours. Maybe your goal is a certain number of whitepapers downloaded from your website. In addition, a goal may be a certain number of signups to your corporate newsletter. Whatever it is, set goals and then measure the results to see if our mobile marketing campaign was effective.
Feedback, Feedback
Ask your customer base for some feedback on your mobile messages. Did they like what you presented and offered to them? Did they like the style/format of your message? Ask them how often they wish to receive messages, just as email marketers often ask how often one would like to receive an email newsletter and updates (daily, weekly, monthly). Ask them to give you any kind of feedback concerning your mobile marketing. Consider what they say for your next mobile messaging campaign.
Hopefully, you have customers who have given you the go-ahead to send them mobile messages. Consider the above tips to reach these customers in an effective way that further spurs their interest in what your company has to offer. Use mobile marketing in a respectful and dignified way to get quality information to your customers.