WhatsApp is the best and smart app which is used to communicate with people via Smartphone's and other mobile devices. The best feature of WhatsApp is the ability to communicate with people in form of text, image and video messages.
With the establishment of this successful digital marketing trend, each and every individual and business organization is moving to the new platform of marketing - WhatsApp marketing.
Most of the people are using Smartphone's for immediate reply of mails and messages. While talking about immediate and quick customer service industry, brands can promote their products and services via bulk WhatsApp marketing. And also help companies or agencies with new product launch or any newly service added in the cart.
With the recent restriction on the number of promotional texts one can send through SMS, brands are now diverting to WhatsApp in order to send out Bulk/Broadcast messages. Through a regular account, one can easily send broadcast messages to 25 users. Mobile marketing companies offers bulk messages with guaranteed delivery to a pre-decided number of people. The charges for these messages are affordable and suitable to your pocket.
Why Bulk WhatsApp Marketing?
WhatsApp is a platform which is used globally and it's beneficial to companies who have global presence. With the kind of subscriber base WhatsApp possesses, it indeed is a marketeers' delight. With large audience plus no limit on characters and sharing rich media at an extremely low price, WhatsApp is a platform most brands should explore.
Global Accessibility
Through WhatsApp, a brand can target global audience. A global brand can target an audience group spanning over different continents and share interactive content with them at the click of a button.
Image & Video Sharing
WhatsApp gives brands an option to share images and videos instead of the plain and boring texts. This makes the audience connect instantly to such brand-communication in a more interactive way and can understand the message put forth by a brand easily. This is the best platform to send more image and video messages at very less cost.
Quick Responses
WhatsApp can prove to be a very important tool in customer service. With a dedicated WhatsApp number, customers can get their queries resolved on a real time basis by just writing to the dedicated WhatsApp number. This idea is more feasible for smaller brands that have smaller customer base.
Return on Investment
Marketing through WhatsApp will prove to be a cheaper option as the primary cost incurred will be the cost of purchasing a subscriber base. Like in the case of a SMS there is character limit.
Quick Customer Support
An organization can encourage interaction with an unhappy customer on WhatsApp as this conversation will be private and will not impact the reputation of the Brand/Product externally in any way.