Mobile marketing is really beginning to grab the attention of consumers, which is why it's important for your small business to go the mobile route.
With mobile marketing, your sales team can put your brand in the spotlight and in the palm of your customers' hands.
When it comes to on the go advertising, here are a few reasons why your small business should be up to speed with mobile:
Mobile Marketing Trend
There's a shift happening in the marketing world.
Although online marketing reigned supreme for the past decade and continues to produce numbers, mobile marketing is quickly taking over. If your small business hasn't done so already, it's time to jump on the mobile marketing bandwagon now.
In fact, according to the Nielsen Mobile Consumer Global Snapshot, an amazing 94% of consumers in the U.S. own and use smartphones.
Of that percentage, 30% regularly use their smartphone for mobile shopping. This gives your small business a massive opportunity to reach customers.
Increased Outreach
Based on the numbers above, it's safe to assume that by adopting a mobile marketing approach, your sales team will increase its outreach.
Just about every consumer in the country, and on the planet for that matter, has a mobile device on them wherever they go. Tapping this market will increase your business's visibility and sales.
Mobile Usage is On the Rise
There's a difference between a mobile user who makes calls and sends texts and one who actually uses their mobile device to shop and surf the web.
Whether someone is using their Apple iPad to shop from their couch or they're using their iPhone to make a payment on the go, mobile usage is on the increase.
This is great news for your small business because it means consumers are actually using their mobile devices to perform tasks that were once only done on desktops and laptops. Mobile devices are the new computing stand-in, which means your sales team needs to have a mobile marketing plan in place.
Customer Convenience
The convenience factor with mobile marketing simply can't be ignored.
With more and more consumers shopping and browsing on the go, the mobile landscape is becoming even more convenient than at-home online shopping.
When your small business and its sales team has a mobile marketing plan in place, it creates a more convenient shopping and browsing experience for your customers.
Mobile marketing puts your business's goods and services in the palm of your customers' hands, which is convenient for everyone involved.
Mobile Promotions Work
At the end of the day, it's important for your small business to know that the marketing strategy it invests in works. Well, from mobile sales to promotional success rates like coupon redemptions, mobile promotions do work.
When customers can take advantage of coupons in the moment with their mobile device, it increases redemption rates and sales.
Likewise, customers are more likely to use a digital coupon or other mobile-based promotion than a coupon they have to print from their home computer.
If you want your sales team to stay ahead of the pack, then it's time to bring them up to speed with mobile marketing.