Small business marketing can be a daunting task. You probably find yourself wondering what the best way to market your small business is. There are television commercials, print ads, and even radio commercials that can help you reach your target audience and promote your brand. As a small business owner, you’re also looking to invest your money wisely and stick to a tight budget. But did you know one of the best marketing tools in the world is your smartphone?
Here are 2 powerful ways to accomplish small business marketing with your smartphone:
Create Marketing Videos
The days of needing an expensive camera and fancy editing programs to create beautiful videos are over. The majority of smartphones come equipped with a camera powerful enough to shoot high-quality video footage. For instance, the brand-new iPhone XR is capable of recording footage in 4K. Just make sure to protect this important and expensive asset with one of the best iPhone XR cases you can find. Using video to attract customers is one of the best ways to promote your brand and grow your business because video is the most engaging form of content on the internet.
There are many different types of videos that you can create using your smartphone such as:
Behind the scenes videos- Audiences love seeing behind the scenes footage of how their favorite businesses operate. Give them a look at what goes on behind the scenes to create a deeper connection.
Product launch announcements- Videos are the perfect medium for showing off your new product or service. Give people a live look at how it looks and functions and talk about the features to generate excitement.
Seasonal promotions- Get people into the seasonal spirit by crafting fun content that highlights the little joys of the season and how your brand can make it even better.
Answer your customer’s questions- Do you get a lot of emails or phone calls asking you the same questions about your business? Try making an FAQ video for your website or product page. Many audiences find videos more engaging and easier to learn from.
Utilize Social Media
There are billions of people on social media and the majority of them follow companies on various platforms. Many people use social media to find information about their favorite brands and even to make purchases from them. Creating social media profiles for your company is one of the best ways you can find success with small business marketing with your smartphone. All you need to do is download the relevant app and create your page.
Consider making pages for your business on:
Facebook- Facebook is the most popular social media platform in the world with over one billion users.
Instagram- This platform focuses on photographs and short videos. It’s an excellent place to visually show off your brand and products.
Twitter- Reach your audience with engaging tweets that drive traffic to your website.
Snapchat- Snapchat is popular with younger audiences and is a great platform for using video to attract customers.
Pinterest- Pinterest is a visual platform where content creators pin posts to bulletin boards and drive sales.
No matter what industry your business is in you can use your smartphone as a powerful marketing tool. Creating engaging videos and participating in social media will allow you to attract new customers and take your business to the next level.