Nowadays, 70% of web traffic comes from mobile devices. 62% of users access the internet using their mobile phones. People spend 3 hours and 15 minutes on their mobile phones on average every day. Those statistics show that now more than ever web creators must focus on mobile website design to meet expectations of users of the mobile era.
The growing importance of mobile website is also a result of Mobilegeddon. In 2015 Google announced that mobile friendliness will determine if a website will appear in mobile search results. Moreover, in 2018 Google introduced mobile-first indexing: using the mobile version of a page for indexing and ranking to improve user experience. That means those who do not adjust to the mobile world might be penalised.
More and more businesses realise the necessity of investing in mobile website design because of several major benefits: improved users experience increased traffic, faster website loading time, increased conversion rate, improved SEO, and decreased bounce rate.
Since users make judgements about the business based on its web design it is essential to keep mobile-friendliness in mind. Pay attention to features such as the home page configuration, site search, conversion, mobile form entry, responsive website design, and usability.
An easy-to-navigate home page is essential for the best user experience. Simple menus or one-column layout make a plain design that works very well on mobile phones.
Site search is another feature that plays an important role in mobile-friendly design. Always adjust to your users’ behaviour to create effective, easy and simple search options. Voice search In particular can be effective only if you know what, how, and when your customers search.
There are some e-commerce trends that can be easily implemented in mobile web design. Only great user experience leads to higher conversion rate. Satisfy your users by giving them freedom to search for information without registration or shop as a guest. The easier the interaction with a website, the better.
Google’s research shows that 85% of online customers start a purchase process on one device and finish on another. Create a channel for mobile customers, in which they can search for a product on their mobile phones and view it at another time on another device before they make a decision.
Mobile form entry is definitely an important aspect to implement in your mobile website design because it a way of interaction between you and your customer. A wrongly designed form might prevent your users from getting what they want. Make the process more convenient through data entry methods such as auto-fill, which will make the user experience more convenient and smooth.
A good mobile website cannot go without responsive web design because it allows a website to adjust to different screen sizes and kinds of devices. Keep in mind that responsive web design is an essential factor for an effective SEO strategy. You might consider using scalable vector graphics or images that extend.
Finally, you might have the most beautiful website but users will not stay with you if it is not easy to use. Usability is all about making users’ life easier. Understanding what small things make users happy is a key to a good mobile web design. The users will feel more comfortable on your website, if call-to-action buttons open in the same window or making direct calls or sending messages.
Market Inspector created an infographic on the must-follow principles of mobile website design, which explains the most important aspects of mobile-friendly website.
