7 Reasons To Leverage Analytics For Mobile App Marketing

Understanding your app performance is an essential stage in optimizing your content delivery and marketing strategies. Analytics help to bring the “behind the scene” activities about mobile app usage to readable graphs that you can use to obtain the necessary information to better your efforts. Essentially, analytics is actionable data that structures the activity of your application users.


There are various reasons why you need to monitor your application performance. Since there is no way you can access each user and ask how they use your app, you will have to do it remotely. Asking people to fill surveys about their experience with your app is inconvenient because, like me, most people will refuse to answer the privy questions. Analytics is the only sure way to access the information you need for your marketing efforts.


These are the seven reasons why you should start employing analytics in your mobile application.


1. Analytics Help to Measure Achievements

Every marketer has a goal. In everything you are promoting, you want to get the best results. However, the results that you want will depend on what you are aiming at and how you execute your strategies. You will want to get a clear understanding of whether your efforts are fruitful and how your marketing scope performs.


With app analytics, you have every detail to work with about app performance. Understanding user response to various functions and content helps you to focus on the right content delivery. You can also use the data to create strategies to improve your app and create better engagement with your content.


2. Understand Your Audience

In marketing, it is vital to know who your typical clients are. Understanding their demographics, social activity, and location helps you target your marketing efforts to reap the best results. For these, you need a sample to work with, and that is where analytics come into play. You can use the collected data to measure the audience or users who are most active on your app for better targeting.


When creating your app marketing campaigns, you will want to spend the minimum and reach maximum users. Whether you are looking for new installs or getting your word out there, targeting will help you reduce marketing costs. With analytics from the previous usage, you know the best probable audience that your campaigns should focus on.



3. Analytics Help to Measure ROI

What you gain after your marketing strategies and investment is vital to any business. As an app marketer, you should be aware of the marketing results to do whatever you can to make the best return over investment. The returns can be anything from conversions, in-app purchases, or activity on the app. Goals vary according to the type of app you are marketing and its usage.


You can use analytics to get insights that help you to understand your application installs and usage. You also get to understand the channels that deliver the best when marketing your app on various platforms. The information is essential so that you can focus on marketing strategies that bring results and ditch methods that burn money with little to no results.


4. Analytics Help You to Serve Customers Better

Customer service is regarded as one of the best marketing strategies. Marketing and customer care are inseparable. They both aim at attaining customers and retaining them. With mobile app usage, you want to deliver the best services and improve user experience. Customer feedback through the app might be beneficial, but they cannot make an ultimate guide on what to do to make your app better.


User responses might be inaccurate, and it will take too much time to read through the message from every customer. And most customers will not send their feedback through the app. For the best results that can help you drive performance, you need to watch customer activity through your analytics dashboard.


The advantage with analytics is that you can understand the trend from many users that can dictate the way users experience with your app. You can point out exactly the point where users abandon the app or where they engage most so that you can focus on improving it for the best experience.


5. Build Understanding of Platform Usage

Downloading and using your app is not sufficient. As a marketer, you want to know whether your app is beneficial to various mobile platforms. In this way, you can engage the development team to create strategies that help to deliver the best experience for all users to boost performance and conversions.


Analytics help you to know which platform your users come from. If you have published apps for iOS, Android, and other mobile operating systems, you can use your analytics dashboard to understand which platforms have high installs, usage, and revenue.


When it comes to business profitability, you may not consider the number of users you have but how much they bring to your business. Sometimes, platform usage can be so minimal that you may want to neglect it. However, the best way to determine if you can continue developing for the platform is by checking your business goal's performance. If the few users convert well, you can focus on reaching more users instead of closing down the development.



6. Improve Your App Funnels

Funnels are the stages that your users need to complete to attain a certain achievement on your app. The funnels help to ease the app usage process while delivering better tracking of user behavior. You can use funnels to understand the stages that work seamlessly for your customers and which ones need further analysis or improvement.


Analytics reports will show you how users interact with your app in various stages. A drop in the percentage of process completion means there is a technical issue deterring people from reaching your target. Development and application improvement is necessary to help you deliver a better experience before you embark on a massive marketing mission.


7. Analytics Can Help Improve User Engagement

It is no doubt that push notifications are essential in reminding your customers about your app and things they need to check out. However, some notifications can appear to be bothersome to customers. Nobody wants to have their app blocked from showing notifications. Muting an app makes it as much useless as not having one on the phone. It means no updates will show up on the device.


As a marketer who wants to improve app usage to drive your business, you want to ensure that your messages are received with gladness. But the only way you can tell is through app analytics. The data can show you how people interact with the notifications and the content you deliver via push. By learning user behavior, you can deliver relevant content that consumers need from your app. Analytics also define the best time to send out notifications that create more engagement and purchase power.


In Conclusion

Marketing your business through a mobile app can improve your brand performance because people will try to check new products right from the palm of their hands. However, due to a large number of apps available and daily schedules, people may forget to use your application. To make the best conversions, you want to engage users and deliver the right content.


Analytics will help you to understand your users, their platforms, and trends. You can also tell their response to your campaigns by reading the analytics data. You can break down the details of your application analytics to draw the best conclusions on how to improve your business marketing efforts via mobile apps.