Mobile app marketing takes the user through every stage of the marketing funnel – from the moment they first hear of your app to being a loyal user. Sometimes, the user will go back and forth from one stage to another, so the whole process is also referred to as the mobile engagement loop.
We will explore the most effective ways to promote your app “Mobile App Marketing Strategies,” to help you maximise your App downloads.
Top 8 Mobile App Marketing Strategies:
1. Website:
People want to know your app is real and your app needs to be prominently featured well across your site.
2. Social Media:
Social media is the best platform for app promotion. There are two ways to connect with your audience via social media that is – paid and organic.
Paid :
Putting some money behind the app promotion will boost your discoverability and Because of the broad audiences and ability in the social media platforms like, Facebook and Instagram are very effective advertisement platforms for mobile apps.
Paid Social Media Campaigns help to get more people to visit your app instantly.
Organic :
Organic promotion on social media comes in the simple form of having a presence, e.g., a Facebook page and Twitter and Instagram profiles. Create accounts and start following people within your target audience and industry.
3. Press Release:
- Media and influencer mentions go a long way in creating buzz and credibility.
- Press release
- Interviews with local newspapers and tech bloggers
- Guest blogging
- Influencer Marketing, etc.
4. ASO – App Store Optimization:
App Store Optimization (ASO) is an important technique to make your mobile app discoverable in the App world.
5. Sponsored / Search Ads:
You would be able to bid for relevant keywords in the Search Ads so that when a user is searching for apps using a particular term, your app appears first.
6. Influencer/Celebrity endorsements:
Having celebrity influencers to promote your app via their social channels and blog is a sure-fire way to attract users to your app.
7. Traditional Advertising/In-Store
Treat your app like a traditional product launch. Market through Print media, TV, Radio and Word of mouth.
8. Word of mouth:
Word of mouth is still worth it. if you want to keep users around and realize their true lifetime value, your mobile app marketing better be on point.
5 Things to check before Mobile App Marketing:
- Check if your APP Name is Unique. See if it is easy to be remembered and found by the audience
- Keywords – Include relevant keywords that you want to be found when an user search for the relevant term in the SERP.
- Meta Description – APP Description clearly articulate your app’s value and frequently updating it will make it discoverable.
- App Screenshots/ video – Do up to 5 feature screenshots or a video tutorial outlining core app highlights to showcase your app primary functions and its purpose.\
- User Ratings – Positive User rating with good reviews will increase your app credibility and increase downloads.
A brand resonates with customers through its values and purpose, not through individual product features.
Android & iOS Mobile App Marketing Essentials:
It is important to already have a thorough understanding of your brand messaging and positioning
- Conduct the Market Research:
- Create User Persona:
- Conduct competitor Analysis
- Create A website & Landing Page:
- Awareness or Market Outreach:
- Promote on Social Media:
- Create content marketing strategy:
Client Acquisition Strategy:
The more rapidly your app gets downloads, the higher it will rank in the App Store search results. It is important as users begin to download your app you track where the downloads are originating from. This way you can focus on the most profitable channels and improve the others. Below is a list of strategies that can be used to acquire users.
- Paid Campaigns
- ASO
- Feature the Mobile App in Appstore & Play Store.
- Influencers marketing
Conclusion:
One of the most important things to do when considering how to market an app is to define KPIs. Tracking the right metrics at each stage of the user journey will help you to identify possible bottlenecks that keep users from moving from the first to the final stage. It’s vital to focus on real-time data and use it to analyze and optimize your app’s performance.
The original source: Mobile App Marketing Strategies in 2022