Mobile / 27.07.2009

Advantages of SMPP over SMTP for Mobile Marketing

by Philip Thomas

The ever-increasing popularity of mobile phones vindicates a good opportunity to attract prospects through mobile marketing. Text messaging is one ...

Mobile / 15.10.2008

Mobile marketing gets "global code of conduct"

by Brooklyn Bhandari

  The Mobile Marketing Association (MMA), which represents 650 member companies worldwide, has released its Global Code of Conduct, designed to provide guidelines ...