In my last article (part 4) I shared the third step with you concerning the secrets to Internet Marketing. Below I'm going to list off the fourth step of my system that I learned from that guru and from my own testing.
4. Knowing how to choose the right niche and product
Here's a fact for you: "Everything we do as humans is to either avoid pain or to gain pleasure." So the product you choose for your niche market needs to either offer your niche more pleasure in life, or a way to help them avoid some of the painful irritations of their life. Think about the types of pains, hassles, and irritations your niche is likely to be experiencing right now and try to teach them a valuable solution. On the same token, think about the kinds of things that are likely to give your niche more pleasure in their lives. As you think about both of these feelings, you'll realize that there's a close relationship between the avoidance of pain and gaining pleasure. In fact, they're almost the same thing. Think for a moment about how they both cross over into each other.
As you begin to understand this principle, you'll begin to see how important it is to reach your niche on an emotional level. Setting up your marketing so that it evokes a strong emotional response along with powerful feelings is a key ingredient that makes this whole system come together. Don't try to sell based on the logic and reasoning of your customers or niche. I know you'd figure people must use logic and reason when considering a purchase, but they don't. All great marketers fully know and understand that people always shop in an emotional state and their purchases are determined by how the ad copy makes them feel. That's why you'll hear the term "Impulse Buyer." Because people react so quickly to emotional ad copy that makes them feel good. People react especially quickly to ad copy that causes them to momentarily day-dream and imagine how much better the future will be with this product. Or if they imagine how much irritation, pain, and frustration this product will help them avoid. Do you see how both lines of thinking cross over into one main objective? It's all about improving their lives. In the case of my Pro Snooper software niche, I knew and understood that this small group of people wanted to alleviate any concerns that their children were up to no good on the internet (adult sites.) Or they were sometimes just concerned that their child may come into contact with a perverted internet predator in a chat room. Another pain I knew my small niche group was concerned about was whether or not their spouse was cyber-cheating in chat rooms or singles sites.
All of those concerns above fall into the category of helping my niche avoid pain. And when you think about it, they'd be gaining pleasure because of the peace of mind they'd get from knowing all is well. I also knew there were other people in my niche that just liked to spy on other people's computers. And watching the computer activity of a room-mate, spouse, girlfriend, boyfriend, co-worker, gave them some sort of voyeuristic pleasure. Hey what ever floats your boat.
So I created the Pro Snooper website because I knew this small niche market would love this kind of software. And they did and they still do! Take a look at the Pro Snooper website and you'll see how I reach that niche on a very emotional level. As you may have noticed, I do very well with this niche, because I understood a long time ago, that there's about 750,000 people looking for a "Work at Home" business opportunity at any given moment in time." And I also knew that 95% of the business opportunities out there don't work! Maybe you already know this too! Maybe you had to learn it the hard way like I did. Either way, only about 5% of this niche is truly satisfied with their current income. So this niche is definitely starving for something that stands out from all the garbage.
I'm going to start showing you how I sell my products so quickly and easily, but first I want to summarize and review what you've learned up to this point. First of all, you learned what a niche market is and how important it is to target a niche market as your audience. You learned why it's a bad idea to target a broad, general, mass audience and how that can hurt you. You learned that people do everything in life to avoid pain and to gain pleasure. You've learned why it's so important to reach your prospects on an emotional level and why your need to understand how they feel and what is likely to be causing pain or irritation in their life. You've learned that each market has its own irritations, frustrations, and pains and that you need to identify that of your own niche so that you may then offer your niche solutions to their problems. You then learned to custom tailor products specifically for your niche market.
You learned that this will help them avoid pain and bring them more pleasure which will make them a satisfied customer coming back for more. You learned why it's so important to have complete control over your own products and full ownership of them. Those are a few of the basic ingredients that can put a serious income in your pocket quickly and easily. Keep reading future articles to explore even more key ingredients that are about to make others jealous of your success.