Getting inbound links to your website is the mainstay of website marketing. If you fail to get quality links, the very existence of your website is under threat. Needless to say, you need a very good link building strategy for the same. However, it is very important ensure that your link building process look natural to Google; else, your website might get banned by Google for practicing black hat SEO methods. This is why most successful a webmasters always try to innovate new link building methods that could be an effective option for them to get inbound links continuously to their websites. However, the secret to achieving inbound links without jeopardizing your website is to follow different link-building methods every now and again so that it looks natural to the search engines. One of those link-building strategies is Directory Submission.
Directory Submission
Website Directories are like a bank of links with titles and descriptions of many websites classified under different categories and subcategories. Website directories are meant for people who look for address of specific websites much like they search telephone directories or yellow pages for phone numbers or other information. Web directories help you in two ways. First of all, they help you in getting targeted visitors to your site through different quality directories. Secondly, they help you get good back links to your websites that are critical to your search engine optimization process.
Conducting A Quality Directory Submission Strategy
Quality Directory Submission is a complex procedure and it requires meticulous selection of keywords to be used as anchor text in the title and description. Typically, the directory submission consists of submitting the URL of your website along with titles and descriptions. However, the most challenging part in directory submission is to choose the right category and sub-category for your website. Any error in this regard could vitiate the very purpose of your directory submission. In fact, a wrong choice of categories for your websites can result in disapproval of your submission application form. Hence, it is really critical to choose the right category. Besides, you should use different titles and description for each different page. Using the same Meta elements is considered as a sound or quality directory submission technique as it is less likely to bear result in the long run.
The second most important thing is to choose the right anchor texts. The keyword being the most important component in the anchors text should be relevant to the page where a link is being given. Again, all the links should not be targeting on a particular page such as homepage. When all the links are directed to the same page, it doesn’t look natural and search engine such as Google might ban your site as well. Hence, you should link to other internal pages of your website as well. This practice requires the help of manual directory submission by a professional SEO directory submission firm. Hence, it is a really good idea to outsource your directory submission link building assignment to a firm that has many expert hands to carry out a quality directory submission.