A Landing Page is the page where your website visitors land i.e. arrive
after they click on a link. The landing page can be your home page or
any other page on your website specially designed to welcome your
visitors. Landing pages can provide customized sales pitches for
visitors. By designing great landing pages you can seek to engage
visitors more effectively and increase your conversion rates.
Landing pages are a better way to welcome visitors that simply making
them arrive on the home page. This is because when you know where the
visitors are coming from, you can address their specific needs and
offer customized solutions for the same. By giving visitors exactly
what they need, you can captivate their attention and acquire a
following of loyal audiences.
Landing pages are especially
useful when you know where your visitors are coming from and you want
to take particular actions like register themselves, sign-up or
purchase something. If you are paying for the traffic through banner
ads, sponsored links or PPC, then it gets especially important that you
design specific landing pages.
Here are some tips to design effective landing pages that will engage visitors and provide higher ROI.
Focus on One Key Message
The content of the landing page should work to promote something
specific. Don't get lost and try to showcase everything you have.
Rather, focus on one key message and make your content precise and
concise. It should focus on one appealing message that is sure to
attract visitor attention.
Make it Visually Appealing
Only content seldom makes a sale. Make sure your support your content
with relevant images that illustrate the quality of your products or
even services. Images can highly impact the decisions of the users.
Moreover, they make the page more vibrant and add beauty to what would
otherwise have been long scrapes of information.
Ensure Rich User Experience
More then anything else, make sure that your visitors have a smooth and
flawless user experience on the page. The navigation pathway should be
clean and intuitive and the call-to-action should be clear and
succinct.
Use Catchy Headlines
If your headline
is able to catch the attention of visitors, only then they will read
further. When visitors arrive on your landing pages, make sure they see
clear and direct headlines. The headlines should be direct and simple
statements that tell visitors what needs to be accomplished.
Use Abundant Whitespace
The beauty of the web page elements only come through if they can be
viewed clearly. And for a clean view, there needs to be abundant
whitespace on the page. Don't forget that Internet users scan through
web pages. Clean use of space makes it possible for visitors to scan
and understand the key messages of the web pages.
Deliver Value Propositions
The key to successful web communication is to answer visitor queries
even before they ask you. Answer all the 'what', 'why', 'how' that
visitors may ask with value propositions. Instead of long scrapes of
plain text, use bullet points to present answers in a concise and
easily comprehensible manner. Instantly inform them about the benefits
of your products and services.
Make the Message Compelling and Convincing
Your landing page should be your best salesperson. It should persuade
the visitors to make a purchase or hire your services. The message of
your page should convince the visitors and compel them to take the
desired action.