The main purpose of color posters is to catch the attention of your potential clients and there is no
better way to do it than to exaggerate. You got that right.
Exaggerating the subjects of your poster printing will surely create a stir.
The trick here is to take the basic idea you want to communicate then
exaggerate it. Push it beyond reason. Take it to a different level.
Make the obvious seem unreal. A man hanging upside down with his shoe
solidly glued to a piece of wood to show how strong the product is can
go a long way in convincing your readers of its ‘glueyness’. Or make it
humorous by portraying how a bad breath can make people unconscious.
You can either exaggerate the copy or the visuals. Either way you will
get what you want – attention grabbing subjects for your poster
printing.
Try exaggerating the benefit like the adhesive example above.
Exaggerate the problem like the bad breath example. Exaggerate the
physical appearance by showing a horrendous-looking beauty contestant
winner. These examples clearly show that there are a lot of ways to use
this technique.
Just make sure to exaggerate your exaggeration in your color posters.
The way you exaggerate your images in your color posters should be
obvious. Because a BIG exaggeration is interesting, and a powerful way
to communicate your idea. A small exaggeration will simply not do the
trick. If the exaggeration is not obvious then there is something wrong
with your idea. As a rule of thumb, your exaggeration should at least
elicit shock. That was an exaggeration.
An interesting approach is to exaggerate the visual but understate the
copy. Or exaggerate the copy and keep the visual simple. You either do
one or the other to create emphasis. Exaggerating both the visual and
the copy will send mixed signals as well as deemphasize the key message.
To work with this technique, it can help to simplify your message.
Develop one main message that wallops a punch. If your key message is
an exaggerated subject, make sure that it is clearly understood. The
use of a particular typeface or color would help to exaggerate your
message.
Use sarcasm or irony by using contradicting text and visuals. This will
not only catch attention, this will also make it more humorous. Then
let your imagination push it from there, all the way to outrageous
exaggeration.
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