One thing’s for certain is that internet marketing is crucial for any companies marketing campaigns and needs to be considered carefully. Below are the main online marketing strategies that need to be thought about to find the most suitable for your company’s strategy and budget.
E-Newsletters:
Contacting potential and current clients through email newsletters can really highlight the benefits of your latest products and services as well as any other news relating to the company. Free tips and advice can also be offered to create more interest in the email newsletter and generate more clicks through to the site. This is a relatively low budget strategy, which is easily tracked to find out the success rate of the campaign.
Pay-Per-Click Advertising:
Pay-Per-Click is a great way of getting quick results in terms of generating traffic to your site in a short period of time. The advertising puts your site at the top of Google for certain search terms but these terms can be very expensive as it costs money every time the ad is clicked on.
Articles:
Articles are a great way of creating links to the site as well as an opportunity to promote the business. The key is to create quality content that will be useful to others and entice them to want to know more by going to your site. Article submission site will also help the article get found and help with search engine optimisation.
Blogging:
Blogging is a great way of creating quality content to help with search engine optimisation as well as providing useful tips for others. Integrating an RSS feed will also enable you to send updates from your blog to your readers automatically.
Social Networking Sites:
Finding likeminded people in industries similar to your own can be key as the exchange of knowledge and contacts can bring in some valuable business. Sites such as Linkedin can provide these contacts as well as exposing others to your current products, services and marketing campaigns.
Search Engine Optimization:
Search engine optimization is a marketing strategy to get your website up the search engines for specific search terms. It looks at all aspects of your website including what links are going to the site and how the site is read by search engines. Although strategy is a relatively long term strategy in terms of results, the strategy ensures a much longer period of success as the site goes from strength to strength on search engines.