The World Wide Web is an excellent place to establish your brand and
market your business on an international scale. However, since it is
such a huge platform, it can also generate negative publicity. All it
takes is one negative comment about your company and business on a blog
or forum and it can spread virally, especially so if it has a good
amount of traffic inflow. Your hard earned reputation on the web can be
ruined as easily. This is why you need Online Reputation Management
Services.
What are Online Reputation Management Services?
Online
Reputation Management Services involves monitoring the content that is
written about your company or business online, replying as and what is
required and addressing any negative feedback that is posted. In fact,
online reputation management services follows 3 key steps.
Monitor >> Evaluate >> Act
Monitor
– Extensive research activities are performed over the internet in
order to keep track of the public perception of the company, business
or brand.
Evaluate – All the individual feedbacks and comments,
their sources, outlet, reach and timing are considered and the
potential of the risk is evaluated.
Act – Appropriate responses are given for the feedback through comments or formal responses.
Online reputation management is a kind of internet marketing that involves both search engine optimization and PR.
Why do you need ORM Services?
If
you are an established business with a strong client base and great
business relationships with your customer base, and have a steady
presence on the world wide web, then you definitely need online
reputation management services. But then what happens when there is a
rumor about your business on the internet? And what if this negative
comment is posted on a forum that gets thousands and millions of
visitors in a day?
Think of all the people who would read
that... Your potential clients and customers! They would obviously have
double thoughts after that and would be pretty reluctant to do business
with you! Moreover, it may get featured in the Google search results
and have even more visibility for the online population. Anyone who
searches for you on Google can read the comment and make an assumption.
It could cost you valuable business before you do some damage control.
The
internet provides tremendous opportunities to rank negative and
slanderous comments. If you don't make necessary efforts to protect
your brand, just about anyone can post a comment or give some negative
feedback about your company. It can be an angry employee, dissatisfied
clients, your competitors and so on. And negative publicity on the
internet spreads like a wildfire. In addition to loss if business, the
company also loses its credibility in the market.
This is where
online reputation management services come into play where a team of
internet professionals are assigned the task of tracking any news
concerning your company and respond accordingly to negative comments
and protect the credibility of your brand.
