One thing that is constant on the world wide web is change. One-time
things are an unknown concept on the web because anything that needs to
succeed online needs to be constantly evolving and keeping pace with
the changing times. And it is no different for search engine
optimization. The traditional SEO activities are not enough to have a
successful online presence in today's times. Rather, it requires
aggressive search engine marketing and now optimization for social
media as well!
Successful online marketing of your business
requires much more than plain search marketing. Social media and
audience interaction play a pivotal role in defining the success of an
online endeavor. Most people don't realize it but social media plays a
huge role in improving the search engine rankings of a website.
Web
users want relevant results for their search queries. Relevancy is the
basic aim of all searches. This was the traditional approach to
optimize contents for search engines. However, the new mantra is
'engagement'. The aim should be to engage the users and that is why
search engines are increasingly shifting their focus from keywords to
users. Users should be the center of your search strategy and no
keywords.
Real Time Search vs. Traditional Search
Real
time search is a hot buzzword in the present times. And its more than
just a buzzword. It is something that is rapidly becoming more popular
in the web world. All this while traditional search is still there.
In
fact, there cannot be a generic competition between real time search
and traditional search. Thats because the 'whats happening right now'
can be or cannot be more relevant than 'what has happened in the past'.
It all depends upon what the user is looking for.
Twitter has
been the brand ambassador of real-time search. You get to know the
latest piece of information based on what people are discussing on the
website. Even Google is working on updating its algorithms and
incorporating so that it can fasten its indexing process to provide
users with the freshest of information. And even Facebook is not far
behind with its announcement to launch its Lite version that'll be more
on the lines of Twitter. One key consideration here is outside search
engines don't index information contained in Facebook updates and this
may eat of a portion of the pie.
Social media has become an
integral part of the search engine optimization process as well as
search engine marketing. This is because social media is based on user
engagement and armed with critical information about target users,
marketing strategies can be made more effective. Moreover, social media
is an effective tool for word-of-mouth publicity, a very strong
marketing tactic. By networking with people you can actually reach out
to their networks, the networks of their networks and so on.
The
world wide web is a huge social ground where you are as successful as
you are popular. Thats is why it is important to focus on people, not
keywords, and give then what they need, be it timeliness, relevancy or
both. Users are what make or break brands in the business world and the
case is no different on the Internet.
