When planning for a new website marketing campaign, business would be well served by consideration of a comprehensive web marketing strategy. Such strategy would include for example, an evaluation of search engine optimization methodologies. Website design and development strategies which yield effective search engine results are key to successful online promotion and marketing. There are a few popular methodologies which can achieve success online, and receive higher search engine rankings. While the official search algorithms for Google Yahoo, and Bing, (others too) are proprietary, it is generally accepted that implementing an ‘aged’ Domain Name instead of a new Domain Name can assist in receiving higher search engine results.
Some issues which affect search engine results of a website:
1. The website PageRank
2. The amount of website traffic
3. The number of links from other websites
4. The age of the website Domain Name
5. The website getting 'sandboxed' by Google
When developing a website, deploying solutions for higher PageRank, linking from other websites, and generating new website traffic can become a time consuming and labor intensive process. However, other factors in search engine algorithms are easier to address, such as the age of a website Domain Name.
In short, a longer duration of time that a website Domain Name has been active, the higher the likelihood that this website Domain Name will be ranked higher in search engine results.
There are a few reasons why this works:
First of all, aged Domain Names are not ‘sandboxed’ by Google. While there is debate as to whether Google does this and to what extent, many think that new Domain Names are subject to restrictions for the first 90 days or so, and therefore will receive less website traffic.
Secondly, aged Domain Names have the benefit of other websites having already linked to them. For example, a new website could be implemented with an aged Domain Name, and would have existing links from other websites already active.
Third, aged Domain Names have the benefit of existing website traffic. More specifically, a new website could be implemented with an aged Domain Name, and would already have a history of existing website traffic.
Some issues of concern:
1. Make sure the aged Domain Name has not been banned
2. Research the quality of the aged Domain Name in terms of links and traffic
In conclusion, website development strategies should be comprehensive, and consider many factors when promoting a new online marketing campaign, including search engine optimization. The purchase of an aged Domain Name offers the benefit of garnering higher search engine results for a new website. While the successful deployment of a new website takes time, preparation, and effort, the purchase of an aged Domain Name is an easy way to improve results for a new website.
