Optimizing the on site elements is important. If you don’t optimize the elements on your site, your site will have lesser chance of ranking in the search engine. In order to do well in the search engine, you must optimize different aspects in your website including navigation and anchor links.
Every SEO friendly website must have good navigation. If your site have poor navigation, the visitors will find it annoying to browse the pages. The pages on the site should link with each other. There must not be too many inbound links on the page. The number of inbound links on the page should not exceed 100 links. The inbound links should be related to the topic of the page. For example, if your site is about cat food, you can include links to other pages that talk about cat care. Visitors who visit the page about cat food are likely to want to visit other pages on cat care. In addition, there must not be a broken link in your site. You can use the broken link checker to check to navigation links on the site. The broken link checker will list all the invalid URLs on your site. Once you know which link is invalid, you can make the necessary changes. The navigation on the site should be neat. If the navigation is messy, your visitor won’t enjoy the browsing experience. To increase the browsing experience of the visitor, your site should have a good navigation.
You can include anchor links in the content on your site. The anchor links should use anchor keyword that is relevant to the product or services which you are promoting. Anchor link is especially useful in helping a page rank for the targeted keyword. You should use the keyword which you want to rank for as the anchor text. The content can have several anchor links. You should check the anchor link and make sure it is linked to a valid page. In this way, your visitor won’t encounter an error 404 page. If you don’t know what keywords to be used as anchor text, you can use the keyword research tool to find out. The keyword research tool allows you to find keywords with low competition for the anchor text. It is important to aim for keywords that have low competition. If you aim for high competition keyword, you won’t rank for it because a lot of powerful websites are competing with you. Low competition keyword has very little websites competing for it so it is very easy to rank for it. In this case, you don’t have to find a lot of backlinks to your site and you will still rank on the top position in the search result.
If you don’t know how to optimize the website, you should hire a SEO company. The SEO company wil determine the problem on your website and inform you. After they seek your approval, they will make changes to you site so that it will become more SEO friendly.