Depending on who you ask, the concept of Internet marketing: a number of things. At one point, Internet marketing consisted mostly of having a website or place banner ads on other sites. At the other extreme, there are many companies say that you can make a fortune overnight on the Internet and tries to sell you a sort of "Internet marketing program".
The decision to use Internet marketing as part of the business strategy of global marketing is strictly business, of course, but Internet marketing in general is becoming an ever more important to some marketing mix of any business. For some online businesses, it is the only form of marketing that takes place.
What are the goals of Internet marketing? Basically, marketing is the Internet uses the Internet to one or more of the following:
• Communicating the corporate message on his profile, its services and products.
• Version of identification based on research of the market structure, such as demographics, preferences and needs of current and future customers.
• Advertise Products, services or advertising space, even on the Internet.
Internet marketing is usually around three tools or techniques:
1) text or HTML e-mail for marketing messages, latest offers, advertisements in a communication position to use or incorporate color, hyperlinks and graphics .
2) strategies based on the Web can enhance a Web presence is to convert a significant percentage of visitors into customers and / or deployed across the Internet to attract potential customers to a web presence.
3)Direct Marketing can contain a variety of tools and techniques, but revolves around the direct communication to a customer or market segment in the personal or individual basis.
Each jurisdiction has its fundamentals, and the master can determine the success or failure. When it comes to internet marketing, here are the basics.
1) Provide to each company making money starts with the offer. In internet marketing, offering coverage of your product sales to grow this product, the site that carries your marketing copy, the system behind it, providing your product and everything else. Without the product and the ability to deliver (in combination with the offer), why the hell you are in Internet marketing? You would never do anything without an offer.
2) The market is probably the best product and provide the fastest, but people want to buy what you offer, then the equation is not balanced. Market for the other end of the offer. They are the customers who need the product, are willing and able to pay for the product.
3) Traffic generation needs a way to connect with your offering on the market. traffic generation is to go out of your market, communicate them to solve their problems. These search engines, social media marketing, pay-per-click traffic, or other technologies for lead generation, everything has to be connected to offer your market.