Word of Mouth Marketing - A Customer to Customer Marketing

Word of Mouth Marketing – a century old term used to lure customers, when no digital media word even exists in the dictionary. The most trusted form of marketing I believe is to market the brand through the customer.

Answer one simple question “If you want to buy a palm top; from where will you refer, the advertisements or attracted features on the web or a suggestion from a friend.”

I for sure can say that most of you would go for the latter option, reason could be any. I believe that word of mouth could be the reason behind the creation of blogs and forums, even if you want to buy a diaper, you have babycenter.com forums where you can ask questions and you can get as many answers form the experienced moms.

Businesses run when both consumers and producers are actively participating the business deed, and marketing plays the vital role in this. Below are some tips to focus upon when opting for word of mouth marketing pick –

1. Known Startup – If you are new to a business, don’t take the risk to reach the mass population. Get a good start up with your friends, known ones, relatives, etc. Make them understand first about your business and products:.

2. Go Social – Choose Facebook and Twitter for viral marketing as these are on boom today. Users form up a community and with the help of many tools and options you can easily market your products targeting the right community.

3. Search Influencers – People also trusts expert’s comments and recommendations, so search out the key people who can influence your sales and have power to turn the tables.

4. Make your own – You can give a facility to your consumer to design the product of their choice and then you can create the product. This would be beneficial if you are into garments business.    

5. Forums Speak – Provide a forum to the users, so they can speak openly. This can help you rectify your error. Don’t just watch what the consumers responses are, groom yourself with customers. Respond them if they have any queries.

6. Give a trial – Every consumer wants to have a trial before they go to buy a large pack, so make sure you must offer a trial pack.

7. Market Engagement – Don’t dare to overlook your competitors and peer group in the market.


Arifa Raj

The author is a business researcher with CheckBuzz, a social media monitoring company.

About CheckBuzz : A Social Media Monitoring Company, which tells brands/corporates what bloggers, journalists, powerful consumers, or even ordinary people are saying about them. Having a healthy experience of 3+ years, this company gives its solutions on Social media consulting, Social media marketing and Social media monitoring.

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