According to CMO.com, a digital resource for chief marketing officers,2013 will be ‘The Year of The Marketer’.Staff writer, David Garner notes that with only 18% of CMOs (Chief Marketing Officers) rating their digital marketing performance as excellent or good, the push is on:
“There is a new drive by marketers to select digital marketing as their big new “transformational agenda.” Many are planning to hire new talent to address digital marketing needs--in particular, experts in social media marketing Atlanta analytics, strategic planning, search marketing, Web analytics, data management, and customer insight.”
With this in mind, marketers both big and small should be assessing their current digital marketing strategies and planning to expand their digital marketing budgets for 2013. Consider these six key digital marketing tips to help bring you to the top of theSearch Engine Results Pagesin 2013.
1. Go SoLoMo
Combining Social, Location and Mobile, SoLoMo was considered by many 2012’s buzzword of the year, and is poised tocontinue to dominate in 2013. With more consumers relying on their mobile devices to provide local information, apps like Yelp and Foursquare are perfect examples of SoLoMo. Enter a local Starbucks, check-in on Foursqareand get an instant coupon for a product – a win for the business, a win for the customer.
2. Be a content curator
It pays to bea content curator. What is a content curator? According toRohit Bhargava, a digital marketing expert and author of best-selling marketing guide Personality Not Included, “A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.“Great content curators provide valuable information to their customers in a timely fashion by constantly researching topics for their niche.
Your goal for content in 2013 should be to have great content, both original and curated, instead of just good content. Try to diversify your content this year by adding video, infographics, charts and graphs that will catch your target audience’seye.
3. Use both short tail and long tail keywords
Be sure to use both short tail and long tail keywords in your content. Short tail keywords, or those keywords used most, bring the highest number of customers to your site. Conversely, long tail keywords, or those more refined keywords (at the “long tail” of the search curve) bring users that are more serious with their searches and therefore more likely to convert.
4. Get Social
Take advantage of a captive audience! Connect with potential consumers on highly trafficked social media platforms such as Facebook, Twitter, Google+, and Pinterest.Consider prizes and giveaways to engage customers and reward them for “liking” you or sharing your site.Also consider having conversations with consumers, which may lead to new product ideas and feedback on current ones.
5. Explore Pinterest and Dobango
According Forbes.com,Pinterest has grown from roughly 1 million users in July 2011to more than 20 million today. While Pinterest does not currently have ads, brands can market themselves on Pinterest by creating boards linking“pins”to their own sites or using Dobango.
According to (Dobango) it is “the first and only pinterest social marketing solution”. Dobango is a social gaming platform where consumers play free games and win prizes sponsored by merchants. Using Dobango has the clear benefits of increasing brand awareness and engaging customers
6. Use analytics
Make sure you know how your digital marketing strategies are working for you. Use Google analytics or Yahoo web analytics to discover detailed information about your site traffic, your users and their online behaviors. With frequent Panda and Penguin updates by Google in 2013, analytics must be an essential part of your digital marketing efforts.
By implementing these tips,your 2013 digital marketing strategy will not only be on par with competition but in many ways surpass them. If you needassistance with your company’s digital marketing strategy in the upcoming year, Please contact our digital marketing Atlanta experts.