This week, take a look at some of the best digital marketing campaigns from 2012. When viewing these smashingly successful campaigns, think about what can be done to improve your brand’s digital marketing footprinting the next year. It’s all about entertainment, inspiration, and connection - this week and we hope these digital marketing campaigns provide a healthy dose of each.
1. McDonald’s “You Want Fries With That” campaign
McDonald’s top rated fries saw a decline in consumption over the years, so the fast-food giant launched a social media marketing campaign on Facebook and Twitter that went viral. Consumers were urged to complete the sentence “You Want McDonald’s Fries With ___________________.” for a chance to win $25,000. McDonald’s received 270,000 entries and enjoyed a 37% increase in online product searches.
2. Nike’s Find Your Greatness campaign
Nike’s “Find Your Greatness” YouTube video was the most pirated video adof the month for August 2012. Launched in conjunction with the London Olympics, Nike featured inspirational videos highlighting everyday people achieving athletic greatness in their own rite.
3. British Airways “Stay Home” campaign
British Airways also capitalized on the Olympic madness in 2012 with a successful campaign that advised customers to stay home and not fly during the Olympics in an effort to support team England. The video went viral, and British Airways launched related contests on Facebook and Twitter(#HomeAdvantage) giving the airline huge social media exposure and solidifying a strong holding when British patrons chose air travel thereafter.
4. Turkish Airlines Kobe vs. Messi video
Featuring NBA superstar, Kobe Bryant, Soccer’s fan favorite, Lionel Messi, an adorable kid and several tricks and stunts, it’s no surprise Turkish Airlines December 2012 YouTube video “Kobe vs. Messi” went viral in no time. Currently, the video has been viewed a jaw-dropping 64,697,019 times…and counting.
5. Allen Solly’s Twitter powered interactive billboard
Clothier Allen Solly launched their new clothing collection with a “Tweeple” powered billboard. Employing a giant billboard and the hugely popular Twitter, shirts physically dropped off the board into the hands of consumers at various launch parties. Check out this unique social media marketing Atlanta campaign and take note of the return on investment statistics toward the end.
Hopefully these videos entertained and inspired creative connections for the upcoming year. Get inventive in 2013 as you plan your digital marketing strategies and stay ahead of the competition. Imagine your company name in the title of the next viral video or Twitter hashtag. For expert advice regarding all of your digital marketing needs Contact Us for assistance.
Source: http://avaxusa.com/5-entertaining-and-viral-digital-marketing-campaigns-from-2012/