Mobile Advertising is use of mobile phones to approach customers and sell products. The trend of mobile advertising is continuously increasing as markeing companies have realized its immense potential. Though mobile phone is a small device but it presents a huge utility for users and marketing companies. You can contact mobile phone users through different ways: By sending SMS, Calling and through Internet. As mobile phones provide multiple channels of communication, marketing companies can take great advantages of them. Hence, companies are leaning towards mobile marketing. In this article, we will learn about various forms of mobile advertising.
Short Message Service (SMS):
With a suitable message application, you can send SMS to millions of customers in one go. A company can take help of a mobile app developer to get a robust messaging software. In the application, you can feed huge customer mobile number database and send promotional messages. With good customer database, you can target specific audience and transform them into customers. SMS is still an effective marketing campaign strategy especially in developing countries where there is not much use of Smartphones.
Multimedia Message Service (MMS):
Videos and images sent via MMS have great viral marketing potential can result in great sales and revenue generation, while massively boosting brand awareness. This is an efficient marketing strategy as most of the mobile phones are equipped with MMS features.
Mobile web marketing:
Internet has always been a great marketing platform where companies can post their advertisements and also sell their products online. With the advent of Smartphones, people can access Internet on mobile phones. Mobile app developers create advertisements for mobile platforms and post them on popular mobile portals. Companies can also create online mobile shopping portals to receive online orders and sell products. Today, when smartphones are available at cheap prices and most of the people love to use smartphones, mobile web marketing is very fruitful generating great returns.
Pay Per Call (PPC) Mobile marketing:
Business companies can enroll for PPC mobile where in company has to pay for the advertisement only when a person calls the company after seeing that advertisement.
Mobile Banner Ads:
When you open an website on your smartphone, you see an advertisement on the screen. Marketers use this technique for creativity purpose and to attract more customers. So in essence it is just a standard banner ad but now customized to fit on popular mobile websites.\
Voice marketing:
In voice marketing, pre-recorded messages are broadcast to mobile numbers available in a computer managed customer database. Interactive voice response (IVR) marketing can be started with the help of a telecom service provider.