Are You Properly Selling Your Marketing?

If you're a realtor, then you already know how important marketing is to your business.

From helping people find their dream home to advertising your realty services, the right marketing can really increase your home sales.

With open house advertising in mind, here are just a few ways you can put marketing to work for your reality company:

Think Social Realty

Social media has become just as much of a marketing tool as a social tool and that's no surprise.

Your social accounts can put your realty business in the spotlight and attract a huge local audience. If you haven't done so already, then it's time to take a social approach to your real estate marketing.

This means posting properties and other information related to home buying on social sites like Facebook.

In fact, Facebook now has a feature that allows you to boost any post so that more than just your friends and followers can see it. Boosting your Facebook posts allows you to market to local audiences based on your parameters. 

Try Mobile Marketing

Nowadays, people take their smartphones with them wherever they go. This is especially the case with homebuyers in search of a new house.

If you want to reach clients in the moment, while they're on the go, then you need to try your hand at mobile marketing.

Whether you want to send friendly text reminders about properties for sale or make your website more accessible, mobile is the way to go.

You can take advantage of QR codes on your real estate signage as well as include short codes that interested parties can text to receive more details about the properties you sell.

Homeowner Tips

A great way to market your real estate services is to post homeowner tips on your website and social accounts.

As the following article shows, from energy saving tips to how to deal with flooded basements, providing your real estate audience with tips and advice will keep your business in their radar.

Social media is the perfect way to spread the word about home ownership.

For example, if you want to send your followers and the general public home maintenance tips, you can tweet one of the tips with a link to further information. This will give your real estate business more exposure.

Blog Like You Mean It

Speaking of giving tips and advice, there's no better way to give your real estate business a voice than with your own blog.

With a realty blog, you can post just about any kind of real estate information you'd like, including buying tips and success stories from your recent sales.

You can also partner your blog with your real estate website.

Doing so will help boost your search engine rankings, which of course will boost your marketing by making your real estate company more visible.

Regulations to Keep in Mind

There are a number of regulations you need to be mindful of with your marketing endeavors.

For instance, there is Truth in Marketing and Advertising Laws that state you have to be upfront and honest with everything you advertise, including home costs and current mortgage rates.

Likewise, there are also Do Not Call and Anti-Spam regulations that real estate and other businesses should keep in mind when reaching out to customers. These regulations are in place to protect the public as well as your realty business.

When it comes to properly marketing your real estate company, keep in mind the pointers above.