Finding the right employees is one of the most important parts of building a strong business and it all starts with the hiring process.
Your business needs to put its job openings in the spotlight in order to discover the most diverse applicants possible and the right marketing can help.
When it comes to recruiting, here are just a few ways your business can market itself and get noticed by job seekers:
It's All in the Listing
Whether you call them job postings or listings, you need to make your available position as attractive as possible to potential candidates. This means spending plenty of time constructing a job posting that describes the ins and outs of the position as well as the qualifications required.
There are a ton of companies out there vying for the same talent, which is why your job posting is so crucial. Using an active voice to describe the job requirements, responsibilities, and benefits will help set your business apart from the rest.
Using Job Posting Sites
A large majority of today's active job seekers use online job posting sites to help narrow the playing field. Whether searching for local job offerings or national listings, job sites like Indeed and Monster are a great way to put your job on display.
However, there is plenty of competition on these sites as well. If your business wants to get the most out of its listing on a job posting website, then think local. Finding local candidates is much easier than finding someone who is willing to relocate.
When setting parameters on a job posting site; only advertise on local results pages as opposed to national. This will allow your business to hone its listing to candidates within the area and it will also save money on listing fees.
Put Benefits Front and Center
If a candidate narrows his or her search down to your job listing and a similar one, then the benefits you offer could make the difference. As the following article looks at, whether you offer healthcare benefits or aia continuing education courses, putting employee benefits front and center is the key to success.
Sure, getting your point across with what's required from recruits is important, but benefits go a long way as well. Just make sure you are straightforward with employee benefits. In other words, don't advertise a perk that's only available to upper tier employees or long-term staffers.
Social Job Marketing
Job seekers are setting their sights on social media in order to display their talents as well as hunt for companies that are hiring. If your business isn't marketing its open positions on sites like Twitter, Facebook, and LinkedIn, then it's missing out on a massive talent pool.
From creating a business page to posting links to your business website's career page, social media is a great way to market your job listings. Traditional recruiting through job fairs, trade magazines, and newspapers is still effective, but social media will help you get the word out about your available positions for little to no cost.
When you're ready to attract the best recruits possible, keep in mind the marketing routes above.