Wellness and marketing are creating a healthy relationship as marketers focus on promoting health to today's consumers.
From fitness products to healthy eating, the marketing world is abuzz about health.
Here are just a few ways marketers are spreading the word about health and wellness:
Promoting Health and Wellness
Many companies and brands are marketing health by promoting their own products and services.
This helps create a stronger brand as well as a more health-conscious consumer. However, there is more to promoting health than just putting out marketing campaigns.
Today's marketers know they have to sell the idea of health and wellness alongside their products and services. That's why they are including health-inspiring messages and photos with each campaign.
By showing healthy individuals actually using their products and benefiting from their services, health marketers are encouraging the average consumer to make a change.
This "seeing is believing" type of marketing is truly inspiring consumers to take a step in the healthy direction.
Social Wellness
There's no better way to market wellness than through health conscious content, which is exactly where social media comes into play.
As the following article looks at, whether it's posting the 4 surprising facts about Noni on Facebook or tweeting healthy eating reminders on Twitter, social media is the perfect way to share healthy content.
In addition, more and more health companies are creating health and wellness blogs to go along with their websites. Health blogging is another great way to spread the word about health and wellness.
Many blogs cover topics like healthy eating, wellness products and reviews, as well as weight management tips. Health brands are posting links to their health and wellness blogs via social media, which is helping to further promote health too.
Health Products and Services
Along with the idea of health and wellness, health companies are heavily marketing their products and services. Promoting good health and achieving success boils down to what health brands have to offer.
Among the items:
• Exercise Programs - At-home exercise programs are growing in popularity, especially for people who don't have time to visit the gym. A number of health companies are promoting their exercise DVDs and online streaming fitness classes. From palates to strength training to yoga, at-home exercise is becoming the new fitness frontier.
• Wearables - Wearable technology is taking the fitness world by storm and marketers are pushing wearables like never before. There are smart watches that track heart rate and mileage, smart shirts that monitor cardio activity, and even smart shoes that track running routes. All of this technology is entering the market at rapid rates.
• Health Apps - There are tons of health and wellness apps on the market, some of which are standalone and some of which accompany wearables and fitness programs. Marketers are promoting everything from healthy eating apps to pedometer apps that track daily steps. In combination with proper dieting and exercise, these apps are helping consumers improve their health.
When it comes to promoting wellness, it's plain to see that marketers are taking a healthy approach.