Web Designing Tricks to Increase Your Website’s Conversion Rates

More traffic means your site is getting greater exposure, which is a positive sign, but what is the use of having many visitors if they simply pass by like window shoppers? Traffic that does not convert is just about worthless. Your web design needs to be compelling enough for more and more visitors to take action, which could be in the form of making a purchase, calling the company or even filling up forms. If you are confused about how a design can persuade someone to act, then worry not. Hereunder is a list of web designing tricks to increase your website’s conversion rates. Check it out!

Establish a Visual Chain of Command

Placement of elements in a design can play a major role in enhancing your conversion rates. Make a list of design essentials that are to be given more value that the rest. Now create a hierarchy amongst these important points. For instance, the headlines should be presented in bold above all, followed by a brief description about the product or service, and lastly the call-to-action button visible in bold. Make it persuasive but not forceful as that can put off visitors.

Conversion Tools should be kept above the Fold

Be it a form or a ‘Buy Now’ button, you need to make sure that the visitors do not have to scroll down to find it. If a conversion tool comes below the fold, many potential customers might not even know that it’s there, and surely you don’t want to leave a room for this, do you?

Ensure Conciseness & Clarity

Your web design should not be overcrowded with information or graphics. Add only the relevant information in bullet points or short sentences, and come straight to the point. You will need to think like the target audience, and evaluate whether the design elements clearly explain what the page is all about and whether they meet your fundamental requirements or not.

USP Should Get the Limelight

Online customers are prompt in decision-making. So, if you require them to take action, make sure that the design highlights your USP.

Put in Real, High-Quality Pictures

While aesthetically stock pictures look appealing but they do not work well for your website’s credibility. Instead, what you ought to do is to hire a professional photographer and get pictures of your organization and your people clicked. It will bring both credibility and visual impact for your website, and the visitors would be encouraged to take an action.  

Increase the Level of Trust Using Social Proofs

Apart from adding the real pictures, you can also enhance the level of trust amongst the potential customers by using social proofs, such as reviews and testimonials from existing patrons. But do make sure that these are real and convincing, and preferably backed by happy faces of the reviewers.

These design tricks to increase conversion rates are applicable on all types of websites. However, how they are to be applied will vary from type to type, and that is where you need to be judicious. If you are hiring a Website Company in India, you can clearly state your requirements as per the aforementioned points.