Don't Let Marketing Challenges Stop You

Marketing is the lifeblood of a business. Why?

Because marketing is what lets your customers know why they should choose you over the competition. Marketing helps you find and keep the loyal customers who are going to keep boosting your profits for years to come.

But like anything else in business, marketing isn't always easy.

Here are seven of the top challenges marketers need to overcome, with tips on how to do just that….

Keeping up Customer Engagement

Engaged customers are more likely to buy, and more likely to remember your business in the future. Customers who are engaged with your content will stick around, interact with you, click that link and share that post.

The key to customer engagement is top notch content that's been designed with them in mind.

Never skimp on quality - your content needs to be the best.

Get to know your customers and make sure your team produces content that speaks directly to their needs and desires.

Communication with Other Departments

Marketers don't exist in a vacuum. Everything they do is woven in with the other departments in their organization.

As the article "5 Unexpected Challenges Content Marketers Must Overcome" says, collaboration is key to the success of a business.

For you, that means sitting down with sales, management, even IT and finances, and working together to see where your job fits in the overall picture.

Getting Everyone on the Same Page

A marketing team that is all on the same page is a strong team.

Make sure your team stays strong with regular meetings and discussions to ensure you all have the same vision for each campaign.

Make things easier for your team by producing style and marketing guides for them to refer to before drafting any piece of content.

Standing Out From the Crowd

It's a noisy world out there and your customers are hearing a lot of different marketing messages every day, even every hour. So how can you make sure yours stand out?

The answer is by first knowing your value proposition. Know what makes you unique.

Next, get to know your customers and understand why your value proposition matters to them.

Show them that you can offer something the competition can't.

Proving ROI

Proving the ROI of your marketing activities is vital.

For your department, proof of ROI means you can see what's going right, and what needs to change.

For your company overall, proof of ROI means you can prove your worth and get the budget you need.

There's a wealth of data available from social media, your website, sales figures and your CRM.

Use it to track your campaigns and see which ones are bringing you the most profit.

Finding the Right People

Good marketing only happens when you have good people. That's why you need the best possible team around you.

Before advertising for any post, get very clear on what a candidate will need to succeed at it.

Think about experience and qualifications, but also consider personality and attitude.

Know what you want and communicate that clearly when you advertise a job.

Choosing Your Tech

Technology can be a real boon for marketers; helping things run that much more efficiently.

But with so much technology available to marketers, where do you start with finding the best tech for you?

A tool such as Growthverse can help you compare and contrast marketing technologies to help you choose. You can also research options online, and ask your network for recommendations.

Marketers today have plenty of challenges they need to meet.

With dedication and attention to detail you can turn those challenges into opportunities for growth and watch your business go from strength to strength.