Give Your Printing Services a Lesson in Marketing 101

Running a printing service and similar types of operations opens you up to a great ability to market your brand.

As someone who understands the importance of the printed message, marketing your services to clients nationwide and globally for that matter provides you with an opportunity to land and retain business for years to come.

That said do you fully grasp the importance of your marketing game?

If not, there are no excuses when it comes to getting a better feel for how important tasks such as marketing, advertising, website promotions, social media and much more truly are.

So, is it time your printing company sat down for a new or refresher course when it comes to Marketing 101?

Go Where the Potential Customers Are

In order for your printing business to send a message to both consumers and competitors, along with duplicating your success time and time again, remember these areas of importance:

  • Website – First and foremost, your website says a number of things about your business. For starters, how much time and energy do you invest in your site? Is your website a prime feature of your business or literally just an afterthought? Assuming it is the former (this should definitely be the case), it doesn’t mean that there is still not work to be done regularly on it. You should always look at ways to take your website to the next level of success. How much time and effort you put into it can go a long way in determining just how many clients ultimately come your way, not to mention stay with you over the course of time. Whether you are City Print or a number of other quality printing companies worldwide, it is imperative that you make sure your site is tailored for greatness. This means quality content (especially on your blog), pages that download quickly and without noticeable linking issues (broken links for instance), and a site that is widely promoted on social media outlets. Just making sure you have those three bases alone covered can set you up for many great things;

  • Customer service – Even though stellar customer service sounds like a no-brainier, some companies drop the ball at times with this utmost item of importance. In doing that, they then may be left scratching their heads as to why they have seen a noticeable drop-off in business. As it turns out, that drop in business correlates directly with the inability to give many customers the service they demand and need. Always remind your staff that every customer is important, yes, even those who tend to bicker and complain about this and that. The old adage of the customer always being right of course doesn’t mean they are 100 percent of the time, but you still have to approach them as if they are, that is if you want to hang on to their business. In your marketing initiatives, customer testimonials as to why your brand is better than all the rest certainly never hurt your cause;

  • Seeing the future – Lastly, most consumers like doing business with a brand that is not afraid of the future. Be it advanced technology or whatever the future may hold, companies need to be willing to operate in the present time, yet have one eye down the road. In doing the latter, they set themselves up for endless possibilities of growth. So that your brand can be one of those with a healthy future, make sure you reassure your customers that you plan to be around for a long time to come. Marketing how your brand is not only doing well now, but also showing off initiatives for future growth, these are two keys to staying in business for many years. Yes, any brand has to be careful it does not grow too quickly, but that issue can be properly managed with some proper planning and an eye towards the economy, how one’s specific industry is doing overall etc.


While there are certainly more aspects to Marketing 101 for printers and countless other businesses, always remember the importance of promoting a healthy website, first-rate customer service, and of course an eye on the future.