Is Influencer Marketing The Future Of Marketing?

Satisfied with your marketing ROI? What if you could improve it even further in the most cost-effective way possible? Influencer marketing is a huge trend today for providing exactly this benefit. It’s the technique of partnering with influencers and then marketing your brand or products through these influencers. The key to success is to find influencers who are relevant to your audience and have the ability to engage with their followers to a significant extent.

Why marketers fail in influencer marketing

Although influencer marketing is highly beneficial, many marketers are unable to experience the benefits. This is likely because they made some of the common mistakes listed below:

  • They didn’t have a set goal in place. Without a set goal, your plan will go haywire as you don’t have a destination in mind
  • They didn’t take the time to know their audience. Your audience is the key to unlocking effective and relevant marketing tactics that work
  • They expected instant results. Influencer marketing takes time, so patience would pay off in the long run
  • They didn’t choose the right influencers. You need to work with an influencer who can relay your messages the right way to the right audience and actively engage with them

There could be many other mistakes preventing you from experiencing the full impact of influencer marketing. Sometimes, there might be challenges standing in your way of launching a successful campaign. For instance, budget setbacks and difficulty engaging with influencers are some of the common challenges marketers face in executing an influencer marketing campaign.

How influencer marketing affects businesses

Despite all the challenges and mistakes, influencer marketing can be completely worth it when done right. In fact, 69% of marketers who have used it consider it to be effective. For 93% of professionals, influencer marketing has helped them build awareness about their brand. It can also be used to garner the loyalty of your customers, which is what 76% of marketers have witnessed with their own eyes. The channel has also helped 73% of marketers generate more leads for their business.

Influencer marketing is considered to an effective method to gain the trust of a new audience base since you’ll be gaining access to influencers’ existing audience. There are many more ways in which this channel can help your business. Intrigued? Check out the Influencer Marketing  infographic that explains it all.

Learn more for influential marketing from Shane Barker