6 Must-Have Features of any Successful LinkedIn Company Page

The LinkedIn page of your company is as important as your website. It is an online business card that will give you credibility and help you with recruiting and networking. So you should give special attention to it and spend some time and resources trying to improve it.

Now that the company has recently been bought by Microsoft, it is expected that some changes might come soon. But it shouldn’t stop you from trying to make the most of what this professional social media network has to offer to your business.

So here is what you have to do to take your LinkedIn company’s page to the next level:

# 1 - Write articles

LinkedIn has a feature that allows you to publish articles anytime you want. And you should use it as often as you can. Write about the trends, tips, hacks, tutorials, or anything relevant to your industry and that can make you sound like an expert.

This way you will build authority and be respected by your peers. Your clients will also know better what you can do without any interference – differently from what happens when a journalist write about you.

# 2 - Add videos and images

Videos and images are the best way to engage your target audience and make them remember your message for longer. This is because visual and auditory resources are capable of bringing memories back to our minds which are attached to what we see at that moment.

The emotional connection generated then tells the brain that the information is relevant so should be archived for longer. And this is all that you want for your products and services.

 # 3 - Use showcase pages

If you have a product or a solution that you think that deserves a page of its own, you should try adding a showcase page to your company page. They look like your profile page, with a few particularities that you might find relevant to your business.

Among them, it is the fact that you can attract a distinct set of followers to this dedicated page. Updates can also be delivered straight to the feeds of your followers.

A showcase page will help you to establish a direct connection between your target audience and your product or service. It makes of it especially appealing to companies whose brands are less relevant than what they sell.

# 4 - Post frequently updates

You should use LinkedIn to let your clients (current and prospective) informed about your news. It can be a new product, a sale, a how-to, or a tip about your services. And their status update features will help you in your social media marketing just fine.

Just make sure that you post something short, just a few sentences with a strong headline, and a captivating image or video. Remember that people are busy, and businesspeople are even more occupied, so don’t hope that they will be browsing away on the LinkedIn same way they do on Facebook.

Don’t have much news to share? Then share content relevant to your industry written by someone else. Or search for the experts in your area and write your comments about it.

# 5 - Offer behind-the-scenes content

Yes, LinkedIn is a professional social media network, but it doesn’t mean that you can’t provide some behind-the-scenes content. It will make your posts sound more engaging and exciting, and your company will look more human. And if you find it hard to do, you can always outsource the writing part of the job, contracting an online service.

Of course, you want to share content that is relevant to them, such as your production process, your team’s stories, how the company was founded, etc. This way you are more likely to get your posts read and shared.

# 6 – Add your LinkedIn page button wherever you can

Even though many people might search for your company directly on LinkedIn, you shouldn’t be counting on it. If you want that your target audience finds out that you have a LinkedIn page, you should add a Follow Us button wherever makes sense.

It means that your website, social media networks, business card, flyers, menus, gift cards, loyalty cards, all should have an indication of how to find you on LinkedIn. Those that can come with a link should have the URL so they can type it themselves.

To Sum Up

A LinkedIn company page is essential to any business nowadays. And making it the best one in your industry isn’t that hard. It only takes a few time for you to get it updated and adding the latest features available.

This way this professional social media network will actually bring you some results in terms of new clients, leads, and sales. So go ahead and start posting some interesting and relevant articles, along with engaging images and videos. Create some showcase pages and put your products in the first place.

Then follow their analytics with your company page’s profile and see what is working best for you. There is always some new feature that you can test and achieve your digital marketing goals.