Marketing to Consumers When Identities Are on the Line

Identity theft is a problem that can sweep up both individuals and businesses in fatal swoop.

With that being the case, it is important for identity theft providers to make sure both people and companies are aware of not only the dangers of such crimes, but also best how to prevent them.

When you’re an identity theft provider, don’t delay in marketing this all-important message to consumers and businesses. Simply put, both must make sure they are doing everything possible to prevent becoming the next victim.

So, are you doing all you can as an identity theft provider to market your message?


Using the Internet and Traditional Means

There are myriad of ways in which you can market your company’s ability to help fellow businesses and consumers when it comes to protect their identities.

For starters, make it a point to get good reviews of the products and services your company offers.

Whether it is Identity Guard reviews or another such brand, having people say good things about your company will certainly enhance your ability to increase your revenue stream.

Some of the best ways to market your brand would include:

  • Traditional marketing – Encompassing everything from flyers and pamphlets to business card (and more), traditional marketing is still widely used by businesses, so don’t think all of your marketing efforts must revolve around the digital age. In using more traditional marketing, look to hand out your business cards at networking events and/or when you come across interested consumers or businesses. Also look at using flyers and pamphlets at community events. For instance, your identity theft protection business may be asked during a local chamber of commerce event to give a demonstration of how your products and/or services work. By providing your basic company info on a flyer or pamphlet, you can give attendees something to take home with them, something that could lead them to contacting you about possible business;

  • Email marketing – Also still a sizable player in the marketing game, email marketing can do wonders for your brand too. As long as you are not flooding a potential customer’s email account with your brand messages, use email marketing to mention how your brand is better than the competition, special deals you have available, and what the overall trends are right now in the identity theft industry. While you are trying to land possible business, it is also important that you serve as an authority figure in the field of identity theft. While some consumers and/or businesses may not be ready to do business with you just yet, you could end up planting a seed in their head about business down the road;

  • Mobile marketing – If you haven’t been up to speed on mobile marketing in recent years, note that you are missing out on a great means to promote your brand. Letting consumers and businesses know about the dangers and fallout of identity theft can be done with the simple sending of a text. While you never want to hit them up without their permission and/or flood their mobile devices with texts, alerting them to the problems of identity theft, how to combat it, and why your products and services are superior to that of the competition can all be presented in a short and informative text.


One last area of marketing that you should never turn your back on is social media.

Social networking is a great way to get your products and services in front of literally millions of eyes.

In doing so, you can use sites such as Facebook, Twitter, Instagram, Snapchat, Pinterest, even videos placed on YouTube.

Like any other form of marketing, don’t make it all about cashing in on a sale.

Even though your ultimate goal is to build up your revenue stream, highlight how identity theft can change lives (and not for the better).

As more consumers and businesses needing I.D. theft protection come to recognize your brand as a leader in the business, you should see your sales take off.

In today’s day and age of rather frequent identity theft stories hitting the news, are you ready to market why your brand is second to none?