eCommerce Trends To Help Small Business To Generate More Sales

As we are in 2017, we need to focus on developing an effective eCommerce marketing campaign to accommodate the latest eCommerce trends and sell our products & services as usual. Now, you might be curious about knowing the hottest eCommerce trends in 2017. Since the eCommerce industry is growing rapidly with innovative ideas, discovery, logistics, and technologies, it becomes essential to keep yourself updated for improved results.

In fact, the eCommerce experts believe that the next year will bring more enhancements to the industry.


Go through the following trends:

1. Chat Bots

Chat bots are expected to create a buzz for all eCommerce websites in the next year. Most of the popular social networking platforms, such as Facebook, Twitter, WhatsApp, and Google Allo have integrated with chat bots to stimulate online shopping, booking and web customer service.

This change is influencing big brands to generate leads using chat bot techniques. Now, the customers can talk to the machines, share their ideas and also get relevant feedbacks from them. According to the research, Facebook has around 11,000 chat bots – this shows that the trend of using chat bot is rapidly increasing in the web world.

2. Mobile payments & loyalty applications

Online shopping and transactions through mobile devices is increasing sharply with each passing day. This new trend in e-commerce market is appreciated by online shoppers who do shopping through smartphones.

Starbucks was the first brand who embraced in mobile payments to give soothing and convenient experience to their potential web customers when they process payments through their mobile phones.

They even launched a mobile app to streamline the payment system and embed a loyalty program – to help customers make online payments without any fear or security threat. E-commerce specialists are thinking to use it to increase their sales in 2017.

If you want people to connect with your brand, make sure you use the mobile payments and loyalty apps technique in the right way. The success of these types of apps will help you grow your customer's reach quickly and easily.

3. Faster or same day delivery service

Web customers love fast and free delivery service when they make the purchase from an online store. The delivery time usually lies between 5 to 7 days, but the time is changing and experts believe that big eCommerce stores will now move towards next day or same day delivery service for their potential web customers.

Although same day delivery is quite difficult without the robust infrastructure facility, we expect to see some dominating carriers outset to render faster delivery service to their retail customers.

4. Mobile-friendly designs

We all know the importance of mobile-friendly web design. The usage of mobile devices for making online purchases have been increasing with every passing year. And mobile traffic will continue to sprout through 2017, at a rate of around 50 percent.

Although some online store owners are adopting mobile apps, the trend of creating mobile responsive eCommerce sites has become crucial when it comes to driving more web traffic and generating online sales. In fact, some analysts think that online store owners could leave their desktop versions of the site and prefer the mobile version – although this seems impossible for the next few years.

As of now, we can say, mobile traffic has strongly overtaken desktop traffic when it comes to eCommerce industry. The best part is that Google is focusing on developing a new, mobile-first web index to take the mobile experience to the new heights of success.

5. Personalized and customized shopping

Contextual personalization and customization is rapidly increasing in an eCommerce industry. The amount of information or data available on the web enables content, products, and ads to be represented to the right web visitor at the right time. The constant evolution of personalization and customization is expected to become a prominent eCommerce trend in 2017.


You can analyze your customer's behavior and customize their shopping experience by using their previous order patterns, and social interaction online. For instance, Nosto is a top-notch website that allows web retailers to deliver their customers personalized shopping experiences on the go. This can increase the flow of web traffic and also leads to improved conversions and sales.

6. Social Selling/Social Commerce

Experts believe that social selling will dominate the future of eCommerce. Since the social-driven sales are on the rise, it is becoming essential to plan a successful social selling strategy. Most of the online store owners are targeting social media platforms to grab a good amount of social traffic to generate revenues and sales for their business.

Facebook is already sharing more than 50 percent of social revenue – all thanks to the engaging carousel ads, neewsfeed ads and sidebar. Over the last few years, Facebook introduced new concepts to leverage the eCommerce contingency to take the online shopping experience to the next level.

Incorporating eCommerce with social networking sites can stimulate a streamlined and soothing shopping experience that will encourage visitors to visit your store and buy something they are looking for.

7. Focus more on Product Images

Next year will be great for those who are thinking of creating an eCommerce site with less text and more images (product images). Use of less content and more visual appearance of products can leave a long-lasting impression on the web visitors.

High-quality images can induce customers to buy a product, which in turn, boosts conversion rates and increase the sales of your business. So, try to concentrate more on the quality, relevancy, and appearance of product images if you want to meet the desired business goal in 2017.


Follow these seven most exciting eCommerce trends if you want to take your web business to the next level in 2017. The eCommerce trends and design approaches mentioned above in this blog post will let you boost your conversion rates and revenues quite easily. All you need to do is to understand the behavior of your target web customers and render them personalized the online shopping experience.