When Visuals and videos are your new language, the impact is stronger than words - proves Instagram Marketing!
They say pictures are worth a thousand words. If this gets any truer somewhere, the first place would be Instagram. Instagram lets pictures and videos do the talking, which gives users instant success. Instagram has taken the world by storm. ‘No’, this is an understatement considering the fact that there are more than 700 million Instagram users as of now*. It has doubled its users in just two years and is twice the size of Twitter’s**.
Such popularity of the photo-sharing app gives businesses an opportunity to promote their brand and products to a set of audience who is actually interested - that too without spending much. Social media has always been a powerful platform to communicate with customers, build brand identity, enhance relationship with followers and earn their trust. Businesses have cashed in on this platform to spread their reach and showcase their products and services.
“Since its launch, Instagram has provided us with an amazing platform to connect with our fans and tell our story visually.” - Mike Hayes, Digital Marketing Manager of Ben & Jerry’s.
It's not that you log into your account, upload a few photos and videos and your job is done. For those expecting more from their Instagram accounts, here are few tips that can help spruce up customer’s experience.
High Quality Pictures and Videos
Ensure that only high-quality pictures and videos goes to your account. To get better images, always use a professional camera or your mobile’s camera instead of taking pictures directly from the app. For a business, it is recommended using quality pictures that are shot only with professional cameras. If looking to buy one, check out camera reviews. They speak louder than the flashy, unnecessary features that often serve no real purpose. Camera reviews not only give you an insight about the device’s quality, but also various other crucial information that helps you in buying the right product.
Encourage Personal Stories Of Your Followers
Ask them to share their personal stories relating to your product or service or even something that they can relate to a hashtag/trend you started. This is where you connect with your followers on a personal and emotional level. People find this a cool way to upload their photos and stories.
Respond To Them Personally
Whenever you see a follower responding to your posts, you should consider thanking them or mentioning them personally rather than sending auto-generated messages. People participating in your posts deserve a gratitude message and you can make this special by responding them individually. In return, they might spread a word about you, opt to buy your products and services, and look forward to participating more in such events.
Show What Is Happening Behind that Curtain
Curiosity - that's the catch here! It is human tendency to find out what's happening behind the curtains. Show people what is going on behind those doors of your company through photos and videos or stories. You can tell them how you manufacture your products or what actually happens inside. Might sound strange, but these things actually interest people.
Repost your follower’s posts, mention@ them, tag# them, and encourage them to participate in the events. Your images and videos must be relatable and should not speak only about you. Remember, Instagram is all about visual marketing.