How to Bring in Automated Business Leads?

How to Bring in Automated Business Leads?

We live in a world where everything has become automated. In this highly digital era everyone wants quicker, faster, more accurate and automatic solutions to make life and work simpler. When even the most basic needs can be automated, how can something as vital as lead generation be left behind!

Without leads no business can survive and thrive. Leads are the fuel that keep the business running. Every business needs to work towards constantly increasing their reach and customer base and this only happens with great efforts towards lead generation. There are two ways- spend days, weeks and massive effort manually to reach out to leads or automate them! The choice is yours.

Generating leads on autopilot mode allows you to continue the lead generation process while you can focus on other important tasks that need your complete attention. In fact, it allows you to generate leads even when you are on a holiday! Of course, automated lead generation also needs a little effort and evaluation from time to time, but it saves you huge amounts of time and active involvement in lead generation.

Before we go on to talk about automated lead generation methods it’s important to discuss your efforts. At Secret Wealth Blueprint we have come across many successful, struggling and budding entrepreneurs and we understand that the difference between successful and struggling ones is the effort. It’s not that successful entrepreneurs have never struggled, everybody does, but it’s the will and passion to continue putting in efforts that makes the difference. The problem about automation is that people misunderstand it. Just because a process is automated, does not mean it does not need active efforts. It’s passive only to some extent, the base building and ensuring that it is working as desired requires active efforts. You will need to actively make certain efforts and continue doing so from time to time, to make the best of automated lead generation.

Here’s what you can do to automate lead generation:

1. Online Advertising

Online business runs on online advertising. If you really want to maximize your reach and increase the traffic that comes towards your business you have to advertise. This means designing and creating online ad campaigns that are targeted to the specific audience. It’s not a very large investment and the returns are great! Digitals ads, PPC video ads and ads via social media platforms are all effective and will automate lead generation for you. But the online ad campaign needs to be highly impactful and send out the right message. You will need to work with an ad agency to create something compelling that pulls in leads. Where to put the ad also requires active effort; you need to understand your target audience and know the best platforms to reach them.

2. DM

DM, or Direct Messaging, on social media platforms is another method to automate lead generation. You don’t need to have exact contact information and still use DM to reach out to your target audience. DM allows you to engage and interact with your audience and creating a more personal approach to your business. Most popular social media platforms have the feature that allows you to send personal messages to leads and even generate more leads. An effort from your end is needed to ensure that you don’t overdo it or else you might come across as spam.

3. Video Content Marketing

From tradition marketing channels we shifted to online marketing and now the world has shifted to video marketing. Platforms like YouTube have become the most effective ways to market your business through short, crisp, impactful and compelling videos. YouTube has one of the largest audience and your business can enjoy the benefit of reaching out to such a large audience too. But again an effort has to be made to understand the kind of videos that will click with your audience and help them connect with you, and your business.

4. Email Marketing

An old, tried, tested and successful lead generation tool, email marketing continues to be effective. Emails are still one of the best ways to reach out to leads and automating them makes it just simpler and better. Just make sure you are not spamming and the emails are impactful and compelling.

5. Leads Generated Through Users

This has become a new, and touted to be the most successful, way of lead generation. You allow your users to generate content, keeping with set limits to reach out to people. This includes social media influencers as well as people who may participate through giveaways and contests. A study shows people today trust user generated leads more than other forms.

Ready to roll in traffic? Automate lead generation and automate success of your business. A little effort will take your business a long way!