Top 7 Ways to Improve Your Small Business on Social Media

Social media presents several growth opportunities for small businesses. However, it can be an overwhelming and challenging realm to venture into. Most small-scale enterprises like using social media because they don’t have a lot of human resources, money, and time to employ comprehensive SEO tactics. You can undertake social media marketing by yourself without spending even a single cent as long as you have the right strategies. The secret is starting slowly and then building your online presence steadily. You don’t have to overwhelm yourself in an effort to search for overnight results. Here are top 7 ways to enhance the performance of your small business on social media.

1.    Facebook

This platform registers more than 2 billion active users on a daily basis. You need Facebook irrespective of the size of your business. This social media platform has been in existence for more than 13 years and brings together several entrepreneurs, celebrities, families, and friends. You can use Facebook to share new releases, company announcements, videos, and pictures, and any other content with your target audience. You will have an excellent opportunity to understand your followers because millions of users check their Facebook accounts on a daily basis. All you need is to search for appropriate key descriptors and hashtags for promoting your small business.  Facebook is an excellent strategy for content marketing especially when dealing with small businesses.

2.    Instagram

Instagram is a visually oriented and Facebook-owned network that has over 700 million active users. The platform allows users to share video and photo posts. It’s well said that a picture speaks thousands of words. You can use it to post photos for fashion, art, food, and travel industries. Instagram helps small businesses to open doors of creativity and allows them to interact with their clients in an intense manner. You can use it to capture the bright personality of your brand with visually pleasing and beautiful pictures. Instagram presents one of the best platforms to do social media marketing for your small business.

3.    Twitter

Twitter is the fastest social media networking service that is used in spreading online news. You need to condense your ideas into 140 tweets or characters. You can use it to share with your audience specific content on a particular topic. The hashtags allow you to share relevant and convenient information about your brand. You can use the platform to share a lot of breaking news about your firm with a large population of your target audience.

4.    LinkedIn

The platform is ideal when B2B businesses are interacting with their target audience. You can use it to increase the visibility of your brand and share insights through thought-provoking and original posts. The platform attracts many CFO’s and CEO’s who have decision making capabilities but small businesses also find it to be useful. It's an excellent option when you are thinking about making significant sales that can help you to acquire new business leads.

5.    YouTube

Currently, more and more small businesses prefer to advertise their companies on YouTube. Your target audience can access this video sharing platform from anywhere and at any time. You will be able to share the vision of your business with thousands of people online. It’s an excellent way showcasing your products and services to the general public. 

6.    Snap Chat

Snapchat allows small entrepreneurs to share their message in short video bursts. Most of the Snapchat users are below the age of 24 making it an excellent platform for small businesses that target millennials. The videos and photos you share with your target audience usually disappear within 24 hours. Therefore, clients are always on the look to see what is coming up next on this social media platform.

7.    Pinterest

This channel will allow your small business to share excellent images. Quality images usually go viral on this platform because of its visual nature. Millions of people will view your pictures as long a member who has some high following pins it. Pinterest is an excellent site for product promotion.


Social media plays a critical role in enhancing the performance of small businesses. The strategy you choose entirely depends on the nature of your business. You need to understand your target audience before you select the best social media marketing strategy to use in promoting your business. Social media marketing gives small enterprises an exclusive opportunity to compete favorably with giant firms in the global economy.