An Outline: The New Facebook Algorithm 2018

As like the Google Algorithm, Facebook Algorithm is also continuously changing in order to provide a better experience for users. Recent studies revealed, “Nearly 1.654 billion users actively engage with the content posted in their news feeds in the Q4, 2017.” 

So, to gain the attraction from all users, nearly 50 million businesses have created their Facebook pages and 2.5 million advertisers vie for user’s attention by posting Facebook ads, updates and running contests. Also, they keep on sharing low quality contents and they eventually clutter the news feeds with thousands of status updates, quips and so on. 

SEOSo, to clear out the clumsy news feeds and to provide the better user experience for the Facebook users, Facebook has recently announced a new algorithm which states, “We want to serve the most relevant content to our users.” Do you know why they have taken the action immediately? Because, the number of brands promoting on Facebook has risen by 130% since 2013! 

How the Facebook Algorithm and News Feed Works on 2018 

When the user logged in to the Facebook, thousands of potential posts, videos and promotion ads that might be displayed in their news feed. Now, the evolution of this algorithm works in such a way that this sophisticated algorithm takes the posts, arrange them and displayed according to how likely the user would be to interact with the content. 

The Key Algorithmic Factors That provides Facebook Users with a Better Overall Experience Are: 

- Inventory (Content Available) 
- Signals (Considerations about Content) 
- Predictions (Considerations about Person) 
- And Overall Score 

How to Continue Reaching More People on Facebook 

To continue reaching the targeted audience and creating meaningful interactions you’re your customers, you need to follow the below tips: 

- Continue posting engaging & quality contents that prompts comments 
- Encourage more customers to follow your Facebook page 
- Increase your Facebook ads budget 
- Make more Facebook live videos 
- Invest more time in Facebook groups & communities 

Hope this article gives you an idea on “The New Facebook Algorithm”. And also, there is nothing to fear about these algorithmic changes if you’re already on the road to provide your customers with valuable, quality & engaging content! 

Now, it’s the right time to refine your Social Media Marketing strategy! Start working on to develop meaningful engaging content and to create an engaged business page.