Five On-Page Optimization Techniques That No Marketer Should Dare to Ignore

A strong foundation for SEO is necessary for implementing the online marketing strategies correctly. The foundation needs to have features that encourage and improve organic search listings, which have immense powers in earning high click-through rates (CTR) and can even catapult your website to the top spot in search rankings. It is interesting to note that the focus is on staying organic whether it is regarding ranks or driving traffic to websites.

It is so important to chart the organic path in SEO because the majority of traffic (51%) comes from organic searches, especially for any ecommerce SEO company that belongs to the B2C segment.  Paid searches comes a poor second contributing only 10% traffic, and the social media is a distant third with the ability to move just 5% traffic. Considering that, 61% marketers take to SEO only with the purpose of generating more leads and driving visitors, it is understandable why you should remain organic in your SEO approach.  Searchers too prefer to click on organic search results as they find it more dependable. 

For the best results in SEO, you have to adapt on-page and off-page optimization by understanding what these mean and how it affects SEO.  Marketers often face the dilemma of choosing where to begin – on-page or off-page optimization. Although many marketers start with off-page optimization, a logical approach would be in doing on page optimization first that provides the toehold in the web world and then proceed to use the off page methods that complement the earlier initiatives. Only when on page optimization efforts start bearing fruits that you should venture into off page optimization that emanates from the on-page actions you take.  In this article, we will discuss some on-page optimization techniques that you just cannot afford to ignore.

Use analytics to know what is converting

What is happening on your site is an aspect that you must keep close track as it helps to understand what is working and what does not work. By knowing the weak areas, you can reposition the campaign to make it more useful. Start using Analytics that helps to know what converts so that you avoid the embarrassment of overtaking by your competitors.

When you harness data from various sources and analyze it, you gain valuable insight into the different marketing aspects. By knowing how much traffic comes from which source, you would know where to give proper emphasis to maximizing gains. You can tap the potential sources for driving more visitors that is organic to the website and work out new ways of increasing conversion. How your site is performing is what you can gather by using analytics. If you are committing the mistake of not using analytics, correct it immediately before it is too late. Businesses that use analytics correctly experience a sizeable increase in traffic and conversion.

Optimize for local search

Optimize the content for local search queries because it can give a big boost to the search ranks in local searches. With the widespread popularity of mobile devices, local searches have come into focus because 50% mobile searchers surf the web with the hope that they could find a local source for purchase. The most significant attraction is that 61% mobile searches culminate in purchases, which no business can risk to stay away. The most critical aspect that marketers have to pay attention to is beyond the searches to discover the intent of users that lies under the keyword.  You should provide the physical address, working hours and phone number on the website that marks one of the most critical steps in on page SEO. These local ranking parameters promise good SEO returns and have acquired more importance since the launch of Pigeon update that emphasized the need.

Remove duplicate Meta descriptions and title tags

Duplicate content can pull down the SEO campaign, and you have to be very careful about it. An easy way to get rid of duplicate content is to reduce the instances of filtering duplicate content. To achieve it, create each web page with unique titles and descriptions and adapt the best practices in on page optimization. Another problem that marketers might face is that Google does not treat site slogans as Meta descriptions and does not pull it correctly. The crucial aspect of on-page optimization is to pay attention to title tags and Meta descriptions so that you can eliminate duplicate Meta descriptions on your site's pages. You must write Meta descriptions and titles that are relevant and unique. If your website has too many pages, this can be a difficult task.

Maintain variation of anchor text in internal pages

Do not make the mistake of using the same anchor text when linking internal pages. It is difficult to understand how people commit this mistake because Google states that the anchor text has to be relevant to the target page to which it points. Since each page is different, it is only reasonable to assume that the anchor texts too will be varying. If you try to keep anchor texts natural, you can take care of a more significant part of the problem. In spite of it, keep varying the text or keywords that you are using for the internal web pages. Keep in mind that anchor text must stay relevant to the content and flow smoothly into the content.

Avoid using repetitive and low-quality content

Creating content that converts is not an easy task as it takes time, effort, resources and money to produce high-quality content. Therefore, quality content is a challenging proposition for many marketers, but at the same time, they cannot do without it if they want to taste success in SEO. For creating quality content besides arranging for resources, take care of the demographics of the audience to know what kind of content would help to strike the right chord with them.

Correctly implementing on- page SEO pushes the search rankings that make a big difference in lead generation and revenue.