To start with, let us begin with this shocking statistic: roughly half of all tiny companies do not have a website. In the current world, that is insane. Businesses that don't have a website are missing out on potential clients; more than 3.5 billion searches have been conducted on Google daily. Chances are, there is somebody out there searching for your company or service. So, for those company that do not have a site -- the first step should be creating an online presence.
If you are one of the smart small companies that really does have a web site, yet, then one of your main focuses should be drawing visitors to the site. After all -- a website with no traffic, no matter how visually attractive and practical, is merely a waste of funds.
So, how do you draw in visitors searching on internet search engines? During SEO, or Search Engine Optimization. Search Engine Optimization, in its most base sense, is a group of strategies and tactics used by webmasters to help boost traffic to a site by making the site more appealing to search engines.
For small companies, competing with large brands may seem like a losing battle. Fret not if you're a small business owner, however, because that's not necessarily true.
Below are a Couple of fast, relatively simple fixes that can help increase your small business' traffic:
The first step in any search engine optimization process is auditing what you presently have. Before anything, make sure you have Google Analyticsand Google Webmaster Tools properly set up for your website.
Go through your site and read each and every page. Stick to every connection and write down some obvious errors (broken pages or graphics, poor punctuation, out-of-date information) which you encounter. Begin with those issues .
Then head over to Google Analytics and have a look at a few of the more-trafficked pages. Watch what pages have high organic traffic. Watch what pages have reduced bounce rates and more average time on page. Navigate back to your website and take a peek at these pages to determine whether you're able to tell why traffic favor those pages. Perhaps there's better pictures or captivating content. Maybe there's a clear call-to-action. Throughout a trial-and-error process, find out what users find useful and favorable, and then repeat those qualities across your site.
Then, take a look at Google Webmaster Tools. See what search questions are sending visitors to your website. Are people visiting your site for a service or merchandise you do not offer? Have more individuals been searching for some product or service? Compare this with the data taken from Analytics and use that to create an optimized content strategy.
#2 -- Construct a Neighborhood Presence
Say you run a surf shop in a touristy town. Your target market is likely twofold: local surfers and seasonal traffic on holiday. While the locals may know of your shop, it is improbable that the tourists will. But, one of the first things those tourists will do will pull out their smartphone and search for surf shops in the region.
If your site is not optimized for local business, your shop might not show up at all. Set up social networking profiles if you do not have them. Should you have social media profiles, make sure you have them all record your right address.
For more in-depth details on neighborhood search existence, look at these tips for enhancing your local search positions.
Many small businesses make the mistake of focusing on sites, short-tail keywords and attempt to pack those keywords in as frequently as possible on their websites -- a recipe for disaster when it comes to improving organic search rankings. While it's a nice feather in your cap for your small business to rank well for a high-volume key word, odds are it will not result in a higher conversion rate.
Let's head back to the surf store. It is safe to presume that you are not focusing on marketing to a potato farmer in Idaho. Now state that nephew had an upcoming birthday, and really wanted a stand-up paddleboard -- a product that you happen to sell. When looking for his product, that farmer is going to fire up his old, convenient computer and search for"stand-up paddleboards in [insert town name]", not"surfboards" or"surf stores".
Instead of devoting all of your time to enhancing your position for high-volume questions, adapt your strategy to concentrate on long-tail key words -- longer search queries that have a high prospect of conversion. Produce pages dedicated to the exact services that you offer. Ensure that these pages have strong calls-to-action that urge visitors to purchase online, telephone for additional information or visit your store.
Create an internal linking strategy
If so, the procedure starts over for this page.
As a result of this, it's extremely important that you get a fantastic internal linking strategy. Pages on your website should link to additional pages on your website with comparable or relevant information.
Think about your whole site for a city, and each web page as one construction. The links are streets which get you from 1 building to another. The more streets, the easier your city would be to navigate. But, exercise caution with your internal linking. There is a fine line between optimization and overkill, as referenced at the following, and closing, tip.
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Search engine optimization is a technical game on the surface, but ask any SEO and they'll tell you -- the most important thing to remember is to become human. It's because of this that SEO's have challenging jobs; they must remember to balance the human element with the technical aspect. Create a site that people want to visit, complete with relevant content, and you need to start to see marked progress on your traffic.