7 Reasons Why Your Online Business Should Consider Focusing on Bing SEO

When it comes to online marketing and the greatest technique to gain the exposure for promoting your brand effectively, search engine optimization is the key for every marketer. However, it goes without saying that whenever someone encounters the term SEO, they immediately trigger their thought process regarding Google SEO. Although it goes without saying that Google SEO renders a world of limitless possibilities, there are other major search engines too that offer similar kinds of valuable opportunity to improve your search rankings and engage more traffic for your site. Speaking of which, Bing is the second major search engine on the web after Google in terms of search inputs and engagement.

In case you are avoiding Bing SEO or not being able to get any fruitful results from your Google SEO campaign, you are probably having a shortcoming in your search engine optimization strategies. Wondering how Bing SEO can solve the online marketing issues that you are unable to overcome on other search engines? Here are some of the major reasons why you should focus more on your Bing SEO campaign:

It Is Less Competitive

It should be cleared out that Bing SEO is less competitive compared to the scale of Google SEO. However, your SEO efforts do not change just because the level of competition is slightly low. On the positive note, the pressure is actually lower in optimizing your website for Bing since most people prefer Google for seeking information, which is the very reason why SEO Baltimore professionals are trying their best to get their site visible on the Google SERPs. This is where you get the opportunity to stand out by making the smart move of optimizing your website for Bing while your peers are busy focusing on Google. Also, Bing SEO consists of 30 percent of the search web traffic along with other surprising benefits that make it less competitive than Google yet renders an impactful chance for marketers to make the most out of it.

Get Up Front with the Social Signals

In case you are thinking that how a smaller search engine like Bing can do wonders for your online marketing and get your business website on the top of the search engine rankings, you will be glad to know that social signals are actually accountable at Bing. Unlike Google, that does not take social signals into account and has also made it pretty clear that such signals will have nothing to do with their ranking factors; Bing actually considers social signals to be one of the important ranking factors. With social signals accountable for your search engine optimization campaign, you can ensure having a great fun in social media marketing and receive a massive user engagement that will boost your chances to be featured on the top of the search ranking results.

Bing Confers You with SEO Reports

Ranking factors are mostly a guessed name when you are optimizing your site for Google. While it is obvious that even Bing does not disclose all the information regarding its algorithms and the search engine ranking policies, it is definitely much more liberal and open about how websites can do better and what they need to implement for bolstering their ranking. There is a start-up process through which Bing guides you through the SEO process and provides you with a healthy SEO guideline that will you in crafting your SEO strategies. What makes Bing SEO even better is it actually facilitates free tools to even begin with your SEO strategies.

Visual Search Is Highly Advanced

At Bing, there is no doubt that it has an upper hand over Google in terms of image search. As a matter of fact, image search is the reason why Bing is getting more focus from marketers who want to promote and optimize their brand with the help of a sharper, crispier and higher-quality image format. Unlike Google’s never-ending scroll design, Bing allows users to filter images with tall, wide or square layouts that make the search engine highly innovative and creative. Moreover, for a comprehensive approach to the visual optimization, Bing launched the Visual Search Button in 2017 that confers users with much more convenience and comfort filtering and browsing images.

Lower Bounce Rate

According to the reports, it has been cited that Bing traffic has a lower bounce rate compared to Google. It was also found that the average online user on Bing visits more pages, spends more on the websites, which ultimately results in more subscriptions. However, lower bounce rate depends on how well you have crafted your content on your website. If the visitor on your website finds your content relevant, informative and useful, it will cause an improvement in your existing search engine rankings. Apart from that, Bing delivers so much emphasis on engagement metrics that sites that produce insatiable and top-notch content will definitely do better on the search engine results.

HTTPS Is Not That Relevant

Perhaps the greatest news for an online marketer who is working day in day out for optimizing and switching their websites to a different format is that the HTTPS is not a ranking factor when it comes to Bing SEO. The officials at Bing made it clear that HTTPS is not a part of their ranking factors, as their intention is to supply the users with the content they are looking for, which has nothing to do with the HTTPS switch. However, in terms of traffic, it is always necessary to run your website on HTTPS or else it might result in a drop in traffic suddenly.

More Engaged Audience

Finally, the best part about Bing SEO is that it provides you with a surplus of an enthusiastic audience that tends to spend more. According to an online research, it was concluded that about forty percent of Bing’s audience belongs to the age category of 35-54 years old and they are pretty much engaged looking for information before any shopping. So, if you are looking to target an audience full of potential customers and clients, the Bing search engine is the ideal place to be.

Conclusion

Ultimately, if you are not doing well or want a change from other search engines; optimize your site for Bing that offers many new possibilities. Keep the aforementioned points in mind and leverage the ever-evolving benefits of Bing SEO.