Have you ever heard of ASO - App Store Optimization? It’s basically the same as SEO but instead of optimizing for search engines, you optimize for app stores. You can target keywords, include them in the title and description and hope the app store’s algorithm will like you. I’ll talk more about ASO in another article. On today’s post, I’ll give you SEO tips and tricks to improve your app ranking without messing with any of the ASO components.
Test, Review, Publish & Share
Boosting your ASO strategy with some proper SEO content marketing and social media tricks is definitely the way of success. Here’s how a third-party can help your app ranking.
#1. Testing & reviewing
People love honest reviews, people understand screenshots, people need a second opinion. This can be easily achieved with a third-party company. It doesn’t necessarily need to be professionally written at this point. The person doing the test may not have a lot of app store experience as well. When looking for honesty, the rawer the better.
#2. Professional writing is not bad as well
If you are aiming for an honest review that people can relate to, it makes sense to look natural. However, a professional writer will make sure to target a broader audience which will lead to more traffic. Also, an experienced writer will do their best to include the most appropriate keywords in their content, especially if they are uploading the blog onto their own platform. Another option is to have someone professional proofread your raw review as well.
#3. Upload to a third-party platform
If you take advantage of professional SEO content writing services for example and have your blog uploaded to an authority website that links to your app store listing, this definitely increases your chances at getting a better ranking. Also, the professional writers will do their best to include the most apposite keywords in their content, especially if they are uploading the blog onto their own platform. You’ll know that they will do their best if they are uploading the blog on their website.
#4. Share on social media
As I said above, the writer's team also benefits from the fact they are writing a blog that may generate them extra traffic. They will most likely share the review on their social media network. If you do the same, you are increasing the chances of more people seeing the post. Social media platforms have also ranking algorithms and the more a single post has been shared the better.
I hope the information was helpful and you can expect a blog dedicated on ASO only in the near future.