3 Things You Thought Didn’t Affect Website Speed

Almost every internet entrepreneur agrees that a fast website is crucial to their online business, but many find it tough to improve page loading time. To a large extent this is because of mistaken beliefs regarding what affects site speed and what doesn’t.

To help you develop a clear understanding about website speed , we’ve debunked 3 common misconceptions about it. For even deeper look, the infographic provided by the lads over at the Hosting Tribunal is waiting below.

Have a look.

Image Size Doesn’t Affect Page Loading Time

If you believe this, you couldn’t be more wrong. Bulkier images can slow your site to a great deal and in turn increase bounce rate. According to a report, 39% of viewers exit a website if the images load too slowly or don’t load at all.

So check the images in your site, and if they are too big, use a free image optimizer to reduce their size.

Also remember that you shouldn’t use desktop-sized images with the mobile version of your site. Mobile devices are not fast enough to quickly download images meant for desktop users.

Building AMP Pages Doesn’t Help

AMP is the short-form of Accelerated Mobile Pages, which is a project of Google and several other companies to make web pages load quickly on mobile devices, such as smartphones.

AMP pages are basically normal web pages but with significantly less coding. That’s why the load faster than non-AMP web pages. With research showing that 74% of viewers leave a site if it takes longer than 5 seconds to load on their smartphones, building AMP pages can prove to be a gamechanger. It can reduce bounce rate drastically, which in turn can improve your bottom-line.

Compressing Files Doesn’t Reduce Page Loading Time

A typical web-page has different kinds of files, including CSS and HTML files, both of which has a lot of repetitive content and white space. You can reduce the size of such files using a compression technique. Some compression tools can in fact reduce file size by as much as 70%. If the files are lighter, the web page will load more quickly.

Speed is essential in online business. As the following infographic reveals all too clearly, if your site is slow to load, your customers will leave you in hurry and take their business elsewhere. So get your act together and ensure your site is super quick.